Mous

Summary

Mous creates tech accessories designed to solve problems, aiming to enable extreme experiences and elevate the use of tech. An award-winning D2C brand, Mous has had 1m+ customers and £24m+ annual sales (-£1.3m EBITDA) in FY to March 2021. This raise aims to accelerate their growth, driving them to become a household name in a £100bn global market.

• £24m+ annual sales in FY21 with a 70%+ gross margin
• Backed by Piper PE, Channel 4 Ventures and endorsed in an article by Richard Branson
• Extreme stunt marketing with a global audience and +2.9bn impressions in social media
• 1m+ customers in over 150 countries and 4.9/5 Google rating

Idea

Mous’s vision is to become an iconic tech accessory brand known for creating ambitious, purpose-driven products and demonstrating value with world-class content and unique storytelling.

As a D2C brand with an inhouse team of expert product engineers and designers, we’re constantly evolving in a rapidly changing market. We create high-performance tech accessories with an elevated aesthetic. We’ve brought our product approach to a range of consumer tech, including phones, iPads, MacBooks and wireless chargers.

We believe in show, not tell, so our in-house creative team produces extreme content to prove just what our products can do. When we tell you that our cases are seriously protective, we’ll drop them out of a helicopter to prove it. Our viral marketing has gained us 162m views on YouTube, more than 3m views on TikTok and 231k Instagram followers.

Despite the challenges of COVID, we’ve continued to grow year-on-year and launch new product ranges in new categories, as well as gain over 20m website visits in 12 months.

This raise will allow us to accelerate our growth through new strategies for customer acquisition, operational optimisations and boosted sustainability initiatives. It’ll also support our expansion into the $15bn market for backpacks in 2022.

This raise is your chance to become a Mous Maker and help shape the future of Mous. Together we’re unstoppable.

Team

James G. guides Mous towards its vision to become a household tech accessory brand. James was previously at consumer goods giant P&G, before moving to China and founding Mous.

Lucy invented Mous’s brand identity after working for award-winning creative agencies. She now leads a team of 11 strategists, designers, writers and content creators, all working to grow the Mous brand.

Will manages our production team, heading up our China-based operations, working across and managing the relationship with 36 different suppliers.

James D. cofounded the business fresh out of university, and helped build Mous in China before coming back to the UK to lead UK operations, S&OP and global customer experience.

Eric is responsible for a team of 10, leading all digital touchpoints across Mous. Prior to Mous, he led the digital transformation of Liberty London.

Ben leads our operations, supply chain, finance, CX and people teams across the UK, China and the Philippines. He joined Mous with a wealth of experience from Danone, Dyson and Accenture.

Dan heads up our product team of 15 engineers and designers. In 4 years at Mous, he has successfully launched over 300 products and counting.

Alex heads up external partnerships, strategic initiatives and fundraising. He has a wealth of previous experience in commercial roles at HSBC and KraftHeinz.