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== Vision and strategy == === Product development === We recognize that numbers and money follow, they don't lead. It is with this in mind that we focus heavily on developing a great product that golfers will love. This investment round will help us continue to add new features that will be focused on making life easier for golfers—such as more subscription options that are personalized and tailored to the type of golfer; and digital value such as training videos, tee times, articles, and more that may be given to subscribers and offered as a freemium model separately. === Growth, profitability, & acquisition === [[File:49aa81c4aa0702d8606c89fdc61dadffeb4fdbd.png]] === Growth opportunities === * Hire a team with relevant experience to help with below, and work full time; currently no full time employees * Improve technical competency to support customizability and other product opportunities * Develop digital product to improve customer experience with content around golf * Improve data analytics to make data-driven, or even AI-based decisions * Diversification across new advertising channels (influencer, affiliates, etc.) * New channels, such as: wholesale, corporate outings, or retail may be additional growth levers. In summary, we have a <u>'''scalable model:'''</u> ''Help us make our first hires to focus on product and tech development;'' ''And then when we do a better job acquiring and retaining customers,'' ''Spend more on marketing.''
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