Summary
MunchFit has served over 450k goal-based meals to help people reach optimal fitness and nutrition, with its products sold via retailers, cafés, and e-commerce. Offering a premium prepared-food option to the UK market, MunchFit is ready to grow with new business lines and support from noted investors like Spencer Matthews.
- Meals assessed by M.Ellison, nutritionist for Anthony Joshua & Man Utd
- Partnerships with Equinox, Men's Health, Ocado, Virgin Active and more
- Meal plans launched last June, now averaging a £15k weekly run rate
- Over 450,000 meals produced to date
Idea
From the humble hustle of a Personal Trainer, our founder Angus launched MunchFit in 2013 to provide a convenient service to fitness enthusiasts - producing nutritious, goal-based meals to support any training goal.
In 2016 we launched a string of partnerships, making our products available on Planet Organic and Ocado, as well as our fitness cafés at Equinox. Bolstered by a licensing deal with Men’s Health to create our Fuel brand, our growth continued in 2019 with annual revenue of £1.6M (£-0.2M EBITDA), over 6 times the revenue we had achieved in 2015.
In June 2020, amid the COVID-19 pandemic, which closed our cafés and outlets, we recorded revenue of £1.2M (£-0.8M EBITDA). We responded quickly to market changes, launching MunchFit Meal Plans. Offering nationwide delivery, our meal plans now boast a weekly av. run rate of £15k (P&L +£11k), nearly double the £7.6k run rate (P&L +£5k) we enjoyed 6 months ago. The average historical spend per customer account is £436.
As we continue to grow, we want to invite you to become part of our story by becoming a MunchFit Fitvestor. With your support, we plan to:
Grow - grow our meal plans to support thousands of new customers through strategic partnerships.
Innovate - invest in product development and key hires for product and marketing.
Expand - launch five new café sites and target major supermarkets with our Fuel range as a retail product.
Team
Angus Fay, Founder & CEO, launched MunchFit in 2013 alongside his personal training business. He swapped a role in sales at Lithium to follow his passion for fitness back in 2012.
Ari Vartiainen, Director of Operations, brings more than 15 years of international experience within F&B. Most recently, he was VP of Operations EMEA for Monster Energy drinks.
Jamie Cairns, Executive Chef, has two decades of experience in high-volume production environments and quality catering companies like Rhubarb.
Steve Johnson, Head of Finance and qualified accountant, Steve has provided financial support to reputable FMCG businesses and entrepreneurs at companies like Innocent Smoothies.
Fatima Diez, Head of Marketing, Fatima’s marketing achievements for brands such as Five Guys and Burger King have earnt her global recognition as a marketer.
Nicolò Sandrini, F&B Operations Manager, Nicolò has international F&B experience in restaurants and hotels, from small independents to global corporations like Hilton. His luxury expertise ensures we maintain a five-star service at the core of our operations.