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MusicMagpie
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=== Competitors === In the ‘Sell’ part of the process, MMAG’s commercial competitors include other online re-commerce specialists (Mazuma Mobile, Envirofone, Ziffit), the original equipment manufacturers (eg Apple and Samsung), mobile network operators (eg Vodafone and EE), offline trade-in/retailers and peer-to-peer marketplace sites (eg Amazon, Back Market and eBay). In addition, other alternatives for re-commerce include charities and car boot sales, where there may be considered to be more of a social or personal motivation. MMAG is platform agnostic as to whom it sells and how it sells. In the ‘Shop’ part of the process, MMAG also competes with the peer-to-peer sites mentioned above, as well as offline and online retailers (eg Argos, Carphone Warehouse and Mobile Phone Direct) who are also increasing their focus on re-commerce. According to management-commissioned third-party research (source: Admission Document) in FY20, in the re-commerce markets its brand awareness was third in the UK (behind eBay and Amazon) and sixth in the United States where there is no established re-commerce competitor of any scale. Management believes the scale of decluttr is similar to that of MMAG when the market was at a comparable stage. In the United States, the majority of pre-owned smartphone sales are made via the network operators, manufacturers and retailers and this has restricted inbound volume to decluttr. To grow its smartphone business, management has recently entered trade-in partnerships with Macworld, Red Pocket Mobile and 9to5Mac.
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