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Netflix, Inc.
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== Mission statement == The mission of Netflix to entertain the world. Their core strategy is to grow business globally within the parameters of operating margin target. Netflix strive to continuously improve the customers’ experience by offering appealing content that satisfies them and attracts new members, as well as helping the members choose content more easily.<ref name=":0">[https://s22.q4cdn.com/959853165/files/doc_financials/2022/ar/4e32b45c-a99e-4c7d-b988-4eef8377500c.pdf Netflix Annual Report 2023]</ref> Netflix started to offer ads since the end of 2022. Their goal is to build connection via gaining new user from other brands as well as building a new source of revenue. It sets 40 million ad user goal for Q3 2023.<ref>[https://about.netflix.com/en/news/netflix-2023-upfront-building-a-forever-business]</ref>
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