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Netflix, Inc.
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==== Content Innovation and Original Programming ==== Netflix's commitment to content innovation and the creation of original programmes is at the heart of its corporate strategy. Scripted series, documentaries, features, and unscripted shows are just a few of the genres in which the company consistently invests in producing original and entertaining content. Netflix wants to draw and keep members, set itself apart from rivals, and satisfy a variety of viewer interests by creating a wide range of high-quality original content.
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