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Netflix, Inc.
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==== Global Expansion and Localisation ==== In order to reach new markets and audiences, worldwide expansion is a key component of Netflix's corporate strategy. The company offers localised material that appeals to language and cultural preferences in order to establish a significant presence in a number of nations. In order to build a wide collection of material that appeals to foreign consumers, Netflix seeks to produce and acquire content from various geographical areas. By taking a global approach, Netflix is able to increase the size of its member base and benefit from the rising global popularity of streaming services.
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