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Nickelytics
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== Vision and strategy == === Planning for expansion with digital signage, mobility & digitalization === [[File:Aefc744b5194764267379e4aaefa46f48c98fc.png]] === Next segment: Integrating advertising into the electric vehicle charging network === [[File:F24d23cf73527e636b207e1620d3179d85d1290.png|right|202x202px]] The EV charging network is poised to explode from its current 40K public chargers to >500K by 2030. Our programmatic Digital Out Of Home platform connects electric vehicle charging providers to advertising revenue. ==== Unit economics: ==== * By partnering with Nickelytics, we help offset the electric vehicle providers' network operating expenses significantly. * We provide a turnkey solution for ev charging companies interested in generating advertising revenue at their top EV charging sites. * According to Statista, the current gas station advertising industry grew to $1.2B in 2020. [[File:94a6ca8bc1e0b48572f49cd513bffd37df70ccc1.png]] Our mission has always been to leverage existing and improving networks. We've already helped countless rideshare drivers earn supplemental income to cover costly expenses. With our growth into the DOOH EV charging space, we can help speed the adoption of EV charging networks by lowering the operational costs for site owners/hosts as we share a percentage of the ad revenue generated from our screens. We believe the future of automotive is electric, and we're positioned to help foster the next generation of "smart gas station tv" with our DOOH solutions. [[File:40de1ad995fbc53180a8a2ae4dfe50a2f6980f.png]] [[File:355f015474975006e9ebd08945755187b895c85.png]]
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