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Nike, Inc.
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=== '''Nike's Evolution and Impact in the Athletic Apparel Industry''' === Nike, a transformative American multinational, has revolutionized athletic footwear and apparel. Founded in 1964 as Blue Ribbon Sports, it has evolved into a global powerhouse. Nike's business model focuses on designing, producing, and marketing athletic products worldwide. While its core is footwear, Nike also offers apparel, equipment, accessories, and services tailored to enhance athletes' performance. The company strategically aligns with athletes, crafting sought-after lines like the Air Jordan, Nike Air Max, and Nike Dunk. In more than 190 countries, Nike thrives, with key markets in the United States, China, and Europe. It remains agile, penetrating emerging markets like India and Brazil. This prowess translates into financial strength, evident in 2022's impressive $46.7 billion revenue and $7.2 billion net income. Nike's competition includes Adidas, Puma, and Under Armour, and its future hinges on expanding product ranges, entering new markets, and refining marketing and distribution strategies. The brand is renowned, ranked as Forbes' most valuable in 2022, and underpins major global events like the Olympics and FIFA World Cup. Despite criticisms regarding labour practices, Nike strides towards sustainability and progressive measures. Just as Airbnb altered travel accommodation, Nike's indelible footprint has disrupted athletic apparel, shaping a dynamic, evolving industry landscape.
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