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Nike, Inc.
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=== '''Key Strategies''' === Nike's growth strategy centres on innovation, sustainability, and global expansion: * '''Innovation and Technology:''' Nike's business strategy revolves around technological innovation, propelled by substantial investments in research and development. This focus has resulted in pioneering breakthroughs such as auto-lacing shoes, iPod-based pace and distance tracking, and airbag technology. By prioritizing innovation, Nike ensures its continuous leadership in introducing novel products to the market. * '''Diversification:''' A distinct facet of Nike's business strategy is diversification, underpinning its differentiation approach. Despite its commitment to quality, Nike caters to a broad spectrum of consumers by offering an extensive range of products, spanning various sports and activities. * '''Economies of Scale:''' As a dominant global sports equipment and textiles producer, Nike leverages economies of scale through bulk purchasing and price control of raw materials. This strategic advantage enables the company to secure significant discounts, resulting in lower production costs and enhanced profitability. * '''Outsourcing:''' Nike's core business model relies on outsourcing, particularly from Asian countries. This approach grants the company several advantages, including reduced production costs, lean operations, and flexibility in adapting to changing product prices.
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