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Nudea
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==Idea== <vimeo>666827844</vimeo> Covid has expedited the need for a modern approach to Bra shopping. Customer demand has shifted; driven by comfort, fit, inclusivity & sustainability. Having launched before the crisis, Nudea was created with this vision and are primed to leverage this shift. We have a fast-growing profile in the press, regularly featured in Vogue, Marie Clare, The Daily Mail, Woman and Home, The Standard & The Times. Most of our sales growth is through our online DTC business, which remains our primary focus. We recently expanded sales distribution to include a handful of key retailers, most notably, John Lewis in Sep 21. In Jan '22, we launch in Europe; Zalando in 4 key countries, a market opportunity which we estimate to be 4x the UK market. We've been carbon neutral since 2020; using premium fabrics from recycled yarns, designing styles in partnership with responsible suppliers, who pay fair living wages, & delivering in recycled / recyclable packaging. Last year, across the whole business (YE Dec'21) revenue was Β£272k (EBIT -Β£539k) & sales are up +27% in CY '21 vs '20, we have sold 28K+ units & helped 12K+ bra wearers find their fit. Our online return rate is 26% & our repeat order rate is 46%. We're fundraising to; broaden our presence, by onboarding retail partners in new geographies e.g. US, and create innovative products e.g. using new biodegradable fabrics & green manufacturing tech.
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