Editing Nusa Caña Rum

==Summary==

Inspired by the ‘Spice Islands’, Nusa Caña’s mission is to reawaken the lost story of Indonesian rum. Their award-winning spiced and white rums are already enjoyed across Australia and Asia. They are raising funds to support their existing business and increase their presence in the UK and EU.

* Over 34,000 4.2-litre cases sold globally since inception
* Dual gold medallist at the 2020 Spirits Business Rum & Cachaça Masters
* Widely available online in the UK on Amazon and Master of Malt
* Partner engaged to negotiate national listings with UK retail chains

==Idea==

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In 2015, three former Diageo colleagues and a world-class mixologist pooled years of alcohol industry expertise to create a uniquely Asian rum with a vibrant personality that celebrates island life and is designed to appeal to the modern drinker.

Blending exotic cane spirits from the island of Java with carefully selected contemporary rums, Nusa Caña draws on centuries of rum-making history in Indonesia to produce a white rum, a spiced rum and a range of ready-to-drink cocktails that reflect the spirit of Bali, where the brand was conceived.

Already available in 14 countries across the globe, we work with specialist distributors in each of our markets with the aim of maximising our reach to target customers, including high profile names such as Coles and Woolworths in Australia, Marriott Group in SE Asia and Amazon & Master of Malt in Europe.

In the UK (where the rum market is forecast to be worth £1.2bn by 2025), we have partnered with award-winning distributor Kingsland Drinks and are already seeing demand for our rums. In Europe, we have distributors in place in France, Greece and the Netherlands, and we are negotiating partnerships in several other key rum markets.

Nusa Caña has been widely acclaimed by the spirits industry, with both the white and spiced rums receiving gold medals from the 2020 Spirits Business Rum & Cachaça Masters.

==Team==

A balance of blue-chip multinational expertise with an entrepreneurial mindset, capitalising on extensive drinks industry experience.

Marc Rodrigues | Managing Director: After 11 years with industry giants Beam Brands, Diageo and Constellation Brands in Australia & Asia, Marc co-founded a drinks consultancy in 2012 before founding Nusa Caña in 2015 with Sam, Andy and Joe.

Sam Jeveons | Director & Master Blender: An award-winning bartender at London's Match Bar Group, Sam moved to Asia in 2006 and built a reputation as a leading international bar & brand specialist.

James Dauman | Finance Director (part time): A 21-year career finance professional, previously with UBS and currently with R.J. Fleming & Co., James joined Nusa Caña in 2017 to oversee finance and corporate governance.

Andy Gaunt | Director (part time): Currently GM for Fever Tree Australia & New Zealand, Andy has over 20 years of premium beverage experience, including 11 years with Diageo and 5 years with Asia-Pacific brand management agency Source Consulting.

Joe Milner | Director (part time): After a career including Diageo and Constellation Brands, Joe set up Milestone Beverages in Hong Kong in 2016.

Ronald Akili | Director (part time): Ronald is the entrepreneur behind Bali’s iconic Potato Head Beach Club, one of the brand’s early supporters.
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 ==Idea==
-<vimeo>524738100</vimeo>
+<html>
+<iframe width="560" height="315" src="https://player.vimeo.com/video/524738100?h=4fa93a6f97" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
+</html>
 In 2015, three former Diageo colleagues and a world-class mixologist pooled years of alcohol industry expertise to create a uniquely Asian rum with a vibrant personality that celebrates island life and is designed to appeal to the modern drinker.
@@ Line 26: / Line 28: @@
 A balance of blue-chip multinational expertise with an entrepreneurial mindset, capitalising on extensive drinks industry experience.
-'''Marc Rodrigues | Managing Director:''' After 11 years with industry giants Beam Brands, Diageo and Constellation Brands in Australia & Asia, Marc co-founded a drinks consultancy in 2012 before founding Nusa Caña in 2015 with Sam, Andy and Joe.
+Marc Rodrigues | Managing Director: After 11 years with industry giants Beam Brands, Diageo and Constellation Brands in Australia & Asia, Marc co-founded a drinks consultancy in 2012 before founding Nusa Caña in 2015 with Sam, Andy and Joe.
-'''Sam Jeveons | Director & Master Blender:''' An award-winning bartender at London's Match Bar Group, Sam moved to Asia in 2006 and built a reputation as a leading international bar & brand specialist.
+Sam Jeveons | Director & Master Blender: An award-winning bartender at London's Match Bar Group, Sam moved to Asia in 2006 and built a reputation as a leading international bar & brand specialist.
-'''James Dauman | Finance Director (part time):''' A 21-year career finance professional, previously with UBS and currently with R.J. Fleming & Co., James joined Nusa Caña in 2017 to oversee finance and corporate governance.
+James Dauman | Finance Director (part time): A 21-year career finance professional, previously with UBS and currently with R.J. Fleming & Co., James joined Nusa Caña in 2017 to oversee finance and corporate governance.
-'''Andy Gaunt | Director (part time):''' Currently GM for Fever Tree Australia & New Zealand, Andy has over 20 years of premium beverage experience, including 11 years with Diageo and 5 years with Asia-Pacific brand management agency Source Consulting.
+Andy Gaunt | Director (part time): Currently GM for Fever Tree Australia & New Zealand, Andy has over 20 years of premium beverage experience, including 11 years with Diageo and 5 years with Asia-Pacific brand management agency Source Consulting.
-'''Joe Milner | Director (part time):''' After a career including Diageo and Constellation Brands, Joe set up Milestone Beverages in Hong Kong in 2016.
+Joe Milner | Director (part time): After a career including Diageo and Constellation Brands, Joe set up Milestone Beverages in Hong Kong in 2016.
-'''Ronald Akili | Director (part time):''' Ronald is the entrepreneur behind Bali’s iconic Potato Head Beach Club, one of the brand’s early supporters.
+Ronald Akili | Director (part time): Ronald is the entrepreneur behind Bali’s iconic Potato Head Beach Club, one of the brand’s early supporters.
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