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Odhealth
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==Idea== <vimeo>686770983</vimeo> MISSION We believe that we all need to stop confusing health with weight loss and that an obsession with calorie counting is damaging the nation’s health. People have been counting calories since 1917 yet obesity rates continue to rise sharply (more than 220% since 1980). That’s why we’re working to make it easy and affordable to hire your own personal nutritionist. We want to provide a different approach, focusing on health rather than weight. STRATEGY We’re initially targeting in-market UK consumers where there are over 80,000 nutritionist related Google searches every month. By offering both pay-as-you-go and monthly subscription options that start from just £35, our aim is to become the UK’s number one nutritionist brand before targeting the £189bn+ global opportunity in the weight loss market. We’re currently ranked number one on Google when searching 'book a nutritionist', having increased our keyword visibility across Google search by 620% since January 2021. We have proven product market fit, with more than 500 nutritionist consultations scheduled and 50+ paying customers in January 2022 alone. All of this on a mere £1.8k marketing budget. Odhealth is also available on 12 employee benefits platforms and we want to increase that to more than 60, as well as building out other partnership verticals. Join us today and own part of the future of nutrition.
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