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Olive Tree People
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=== A $480B beauty industry projected to grow to $716B by 2026 === Most of the spend in the market is in the entry-level segment, representing a blue ocean space for our entry-level brand, THE INTUITION of Nature. [[File:1b27d2bf07d0f3927750ad2f75e6b7799b0edae2.png]] Given that 99%* of our competitors are based on water and refined mineral oils, which 98% of consumers would prefer to avoid, we believe that our overall growth potential is huge. If only 5% of the overall market spend goes to waterless products by 2026, we can project $35B in yearly revenue for ourselves and other waterless companies. With our 3 amazing waterless, no-filler brands (and one wearable line), ranging from entry-level to premium, we are well positioned in every segment of the waterless skincare space. <nowiki>*</nowiki>99% of 1000 skincare products tested
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