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One Gin
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== Summary == 83% of shoppers actively purchase food & drink with ethical certifications. The Spirit Of One taps into this trend for good - our award winning gin combines a distinctive signature botanical with a global humanitarian cause. Stocked in Tesco, John Lewis & selected Fuller’s pubs. Raising to scale & increase impact.* Growing range: 3 award-winning, distinctive gins and 2 G&Ts in a can* Stocked in Tesco, John Lewis, selected Fullers pubs, Majestic Wines, Virgin Wines* c.£20k raised for The One Foundation in the last 4 years* As seen in The Guardian, GQ, The Independent & BBC's Saturday Kitchen.==Idea==<vimeo>676362346</vimeo>At The Spirit Of One, we believe in exceptional spirits. This is embodied by our distinctive gins, distilled with beautifully bold botanicals.And we're passionate about driving positive change, turning the UK’s love of gin into a force for good. We'll donate at least 10% of our profits to The One Foundation, a fund for life-changing water programmes in the world’s poorest communities – changing lives One bottle at a time, One day at a time. Since launching in 2017, we’ve expanded into Germany, Russia & Dubai and we’re proud to have donated £20k to The One Foundation.Whilst it’s no secret that the gin market (worth $9bn globally) continues to grow, we believe that One Gin is one of few brands to combine a distinctive signature botanical with a global humanitarian cause. 83% of shoppers say they're aware of, and actively purchase food & drink with ethical certification. Our gins are as purpose-driven as they are deliciously distinctive.We've already made a splash in the premium gin market - stocked by Tesco for the last 3yrs, John Lewis & Partners, selected Fuller’s pubs & Majestic, winning multiple awards & featuring in The Guardian, GQ's Top 74 Gins 2021 & on BBC's Saturday Kitchen.We’re now looking to launch a stunning new bottle with a sustainable twist, expand our sales team & ramp up marketing to reach more gin lovers - and help more people access clean water, for good.==Team==Ian Spooner, Co-founder* Developed the concept of One Gin* 10 Years at the One brand, leading product development, innovation and marketing.* Previously Director of a digital agencyDuncan Goose, Co-founder, Part Time* Founder of The One Brand, One Water and The One Foundation* Accolades include IoD Chairmans Award, Credit Suisse UK Entrepreneur of the Year & Ernst & Young Entrepreneur of the YearCecile Beaufils, Co-founder, Part Time* 10+ years in leading London advertising agencies, developing global campaigns for FMCG brands such as Diageo and Mars* Partner at The Talent Business, leaders in executive search.Esther Crichton, Sales Director, Part Time* 8 years at Pernod Ricard leading a team of Sales Managers covering spirits, wine & Champagne.[[Category:Thesis]][[Category:Equities]] __INDEX__
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