Editing Planty

==Summary==

Planty offers chef-prepared, plant-based, frozen meals, delivered straight to UK consumers. We are on a delicious mission to help people choose a smarter diet for our planet, and with a revenue increase of 800% in the last 8 months and 9,300+ meals sold in April, we are just getting started!

* Delivered 9,300+ plant-based meals this April
* Revenue increase of 800% in just the last 8 months (Sept - April)
* Featured in press such as Forbes, BBC GoodFood & Cosmopolitan
* Elected the best vegan delivery service in the UK by Men’s Fitness

==Idea==

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We provide people with an easier way to change the world by eating more plants. Our vision is to build a global consumer food brand to help to shift perceptions on how a plant-based diet can be good for you and good for the planet, and how flash frozen meals for convenience are still super tasty and exciting.

The plant-based sector is the fastest-growing area of the food industry with its global market estimated to reach $74b.2n by 2027. The rise in sales is driven by consumers wanting to reduce their animal consumption. In the UK alone, 39% considered themselves as flexitarian in 2019.

Since launching in September 2019, we now deliver tasty, healthy, plant-based, chef-prepared meals directly to doors across the UK. We've already sold over 30,000 meals in the first 4 months of 2021 and have reached £43k of monthly revenue this April (Revenue for YE April 2021: £197.8k, -£165.5k EBITDA). All this, and we've been named the “best vegan delivery service in the UK” by Men's Fitness, and built up a 4.8/5 rating on Trustpilot.

Funds raised will allow us to hire key talents, expand the variety of our meals and develop new products (desserts & breakfasts), as well as move to a larger commercial kitchen to sustain the demand.

There is plenty of room to grow and we are just getting started.

==Team==

Andrea Cavallo - Co-founder & CEO: Experience in Venture Capital, with internships in London & New York, focusing on FoodTech. Graduated from HEC Paris. Training for the Hunger Games next after completing an ironman & 4 marathons. Driven by making climate change history.

Ali Sheehan-Dare - Co-founder & COO: Software Engineer by trade. Likes science and stuff. Designed the brand, packaging, and website up to this point, as well as developing the website. Fascinated by how eating more plants can positively impact the world we live in.

Joseph Lovell: Co-founder & Development Chef. Having 10 years experience working in top London restaurants and events including Gordon Ramsay’s, CH&Co Group and building his own events catering business. Joe has a huge passion in developing a high standard of plant based meals that everyone can be part of.

Patricia Alfonso: Ex-brand strategy director at Buzzfeed (part time on Planty). Patricia launched the social food brand Tasty in the UK, Spain and Germany. She also built marketing strategies for Diageo and Mondelez and worked on an award-winning campaign. Enthusiast-at-large and passionate about making a positive social impact, Patricia helps individuals grow strategically and sustainably – while finding joy in the process too.
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 ==Team==
-'''Andrea Cavallo - Co-founder & CEO:''' Experience in Venture Capital, with internships in London & New York, focusing on FoodTech. Graduated from HEC Paris. Training for the Hunger Games next after completing an ironman & 4 marathons. Driven by making climate change history.
+Andrea Cavallo - Co-founder & CEO: Experience in Venture Capital, with internships in London & New York, focusing on FoodTech. Graduated from HEC Paris. Training for the Hunger Games next after completing an ironman & 4 marathons. Driven by making climate change history.
-'''Ali Sheehan-Dare - Co-founder & COO:''' Software Engineer by trade. Likes science and stuff. Designed the brand, packaging, and website up to this point, as well as developing the website. Fascinated by how eating more plants can positively impact the world we live in.
+Ali Sheehan-Dare - Co-founder & COO: Software Engineer by trade. Likes science and stuff. Designed the brand, packaging, and website up to this point, as well as developing the website. Fascinated by how eating more plants can positively impact the world we live in.
-'''Joseph Lovell - Co-founder & Development Chef:''' Having 10 years experience working in top London restaurants and events including Gordon Ramsay’s, CH&Co Group and building his own events catering business. Joe has a huge passion in developing a high standard of plant based meals that everyone can be part of.
+Joseph Lovell: Co-founder & Development Chef. Having 10 years experience working in top London restaurants and events including Gordon Ramsay’s, CH&Co Group and building his own events catering business. Joe has a huge passion in developing a high standard of plant based meals that everyone can be part of.
-'''Patricia Alfonso - Ex-brand strategy director at Buzzfeed (part time on Planty):''' Patricia launched the social food brand Tasty in the UK, Spain and Germany. She also built marketing strategies for Diageo and Mondelez and worked on an award-winning campaign. Enthusiast-at-large and passionate about making a positive social impact, Patricia helps individuals grow strategically and sustainably – while finding joy in the process too.
+Patricia Alfonso: Ex-brand strategy director at Buzzfeed (part time on Planty). Patricia launched the social food brand Tasty in the UK, Spain and Germany. She also built marketing strategies for Diageo and Mondelez and worked on an award-winning campaign. Enthusiast-at-large and passionate about making a positive social impact, Patricia helps individuals grow strategically and sustainably – while finding joy in the process too.
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