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Proportunity
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==Monetisation strategy<ref name=":1" />== The market for households who rent, but want to buy is huge. Proportunity estimates the market to be at around Β£938b in the UK alone. Its products have three revenue sources: 1: Proportunity charges an upfront product fee. 2: Proportunity receives monthly interest-only payments on the equity loans that it provides to its customers to get onto the property ladder. 3: When its customers pay us back, Proportunity shares in the change in the property value based on its contribution. If the property value goes up, Proportunity makes additional profit. If it goes down, Proportunity shares in the downside with its customer.
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