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Rivian Automotive, Inc.
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===='''Competitive Landscape''' ==== The marketplace for electric vehicles is highly competitive, with both established automotive titans and new entrants competing for market share. The market is heavily dominated by Tesla, which exclusively produces electric vehicles. As one of the market's pioneering electric car manufacturers, Tesla has played a vital role in defining and popularising EVs. The success of the company encouraged other players to increase their efforts to compete in the growing EV industry. Rivian also competes with traditional automakers, such as Volkswagen, that have recently begun to launch their own electric vehicle models. Established manufacturers have introduced electric cars into their existing lineups through utilising their experience, brand familiarity, and substantial distribution networks. Newer entrants, on the other hand, have the advantage of starting from scratch, allowing them to design cutting-edge electric vehicles without the limits of legacy technology.
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