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Rocketo
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==Pitch Details== '''The Business''' Rocketo have developed patent-pending technology for dehydrating raw dog food. It can easily be transported, stored (3x less heavy than conventional pet food) and prepared by just adding warm water. They use only organic, sustainable ingredients and their slow, air-drying technique at under 40β°C ensures the nutritional profile remains intact (high protein, low carbs). They have also developed a supplementary range of treats and supplements. My dog loves the whole range and always leaves a clean bowl! '''The Market''' Whilst spending on pet care has consistently grown and proven itself to be recession proof, the premium pet food category is the fastest growing segment of the industry and Rocketo caters specifically to this market. The pet food trade was valued at over β¬22billion in the EU in 2021 and over 20% of that market is addressable to Rocketo. * 90% of pet health issues stem from lifestyle and environment * 51% of dogs in the EU are either overweight or obese * 76% of owners say they would spend anything to keep their pets healthy. '''Progress/Proof''' The founders are seasoned entrepreneurs with experience in scaling up pet brands, hitting Β£1.16m in revenues in their 2nd full year since launching the entire range. They are close to breaking even, expecting to do so in March of this year with overall revenues of Β£2.83m projected (EBITDA Β£410k). While the main revenue driver is their D2C delivery model, they are also in talks with major supermarkets as well as discussing franchise deals outside of Europe incl. Norway and Australia. '''Objectives/Future''' The largest investment from the fundraise will be used to scale up branding and develop their marketing activities. Half of the funds raised will go towards expanding their EU market presence and developing new products, with a focus on the feline market, whilst the smallest percentage will go towards optimising their ecommerce platform. Rocketo are aiming to launch in the US in 2024 and project EBITDA to be over β¬3m by 2025. With several companies in the pet food sector having recently been acquired for anywhere between Β£100m-Β£700m, Rocketo are working hard to provide their investors with an exit somewhere in the next 3 to 5 years.
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