SummaryEdit
10 single extract botanical drinks chosen for their ancient health benefits, using only fresh herbs. Our collection of healthy drinks are sold in 1,650+ outlets in the UK & US incl. M&S, Waitrose, Harvey Nichols, Whole Foods & Selfridges. We aim to boost exports & launch soda mixers to tap into this lucrative market.
- Authenticated by the Royal Botanic Gardens, Kew
- Free from additives, sugar, and preservatives
- Sold in 1.5k+ outlets (UK) & 150 in the US
- Founder sold his previous start up for £50m
IdeaEdit
In the Italian village of Acciaroli, 1 in 10 residents live to be over 100. Scientists noted that as part of their diet the locals all ate rosemary, a superherb known to be great for the brain & heart.
Finding no drinks with rosemary extract, entrepreneur David Spencer-Percival developed No1 Rosemary Water™, followed by the UK’s botanical drinks range with pure, fresh botanical extracts, blended with spring water.
Our production process makes us unique in both the $2.4bn UK bottled water industry and the wider global market (est. $215bn by 2025). No1 Botanicals can be found in M&S, Waitrose, Harvey Nichols, Whole Foods and many other stores.
We’ve since added pure rosemary extract shots, and nine new still & sparkling waters to the range, with Hemp Water on its way.
Each botanical was chosen for its unique flavour and medicinal properties. An alternative to zero sugar soft drinks, the range is authenticated by the Kew Royal Botanic Gardens & a clinical trial has substantiated that Rosemary Water™ can improve memory by up to 15%.
We plan to use investment to boost exports to new EU & US regions, launch a soda mixer range, & target high-end bars, restaurants & mixologists.
At the end of 2017, global tonic water sales hit £1bn while the UK saw a 37% rise annual rise.
TeamEdit
David Spencer-Percival – Founder, CEO
Co-founded global energy & infrastructure recruiter, Spencer Ogden, which saw over £100m turnover in 2016. Six-time Sunday Times Fast-Track 100 Winner and the Sunday Times Best Companies to work for 2013.
Co-founded Huntress recruitment in 2000 and sold the business to Nomura for £50m in 2010. Awarded Entrepreneur of the Year at the National Business Awards, the Queens Award for International Trade.
Bonita Spencer-Percival – Creative Director
Stylist and costume designer for Take That at the height of their fame. Forged many key brand partnerships with the likes of VOGUE, Rosemary Ferguson, Stella McCartney, and Victoria Beckham.
Dan Barrett – COO (Consultant)
Former MD of Deliciously Ella – A brand that has enjoyed fast and lasting success.
Former Head of Innovation at Innocent Drinks, overseeing end-to-end product creation – from concept to delivery and launch.
Tom Lister – CFO
A wealth of FMCG expertise and experience in accountancy. Spent seven years as CFO of Purity Soft Drinks, a multi-million-pound business.
Katie Booth – Commercial Director
Senior L&D roles held at Boothonomy Ltd and Spencer-Ogden. Focusing on the development of No1’s company culture and delivering its sales, revenues, and long term strategy.
Leena Patel – CMO
Built No1’s entire infrastructure, and now responsible for all PR, marketing, events, and partnerships.