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=== The problem for Short-Term Rental (STR) companies: === ==== "We booked an Airbnb" ==== * STR companies can't collect guest data & can't market to guests directly * STR companies are dependent on 1-3 channels for most bookings * STRs companies pay 15%+ of revenue to Airbnb, Vrbo and other OTAs (Online Travel Agents) [[File:79294d4d1eaa4758ab59e8a514b359e890c538ff.png]]
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