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StayFi
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== Vision and strategy == === Our growth plan === ''Growing from $200K ARR to $1.0β1.5M+ ARR in 2022*'' ==== Hire VP of business development ==== Already hired Biz Dev VP from PriceLabs who started in Jan '22 ==== PMS integrations ==== Completed OwnerRez integration (sending us 5-10 customers/months) and will integrate with 15+ PMS in 2022 ==== Charge for new features ==== Upsell SMS, Email, Guestbook and other new features ==== Increase spend on digital marketing, conferences, and direct mail ==== Amplify successful tactics from 2021 === Building guest engagement in 2022 === Comprehensive STR guest engagement powered by StayFi's WiFi marketing tools. [[File:8765fdbe0e6b2f5827276074e0bcd076ae94e127.png]] === Milestones === * $1.0M ARR in 12 months * Integrations with major PMS * New pricing tier for StayFi WiFi + CRM tools * Biz Dev, Tech and CS teams built out === Allocation of funds === * 60% - Headcount (Engineers, Bis dev, Account management & fulfillments/CS) * 15% - Marketing (sponsorships, digital ads, affiliate fees & content) * 25% - Other
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