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==Notes== '''Note 1: Calculation of the global advertising market size''' Global advertising revenue = World nominal Gross Domestic Product (GDP) x Advertising revenue as a share of GDP = $85,000 billion (2020, The World Bank) x 1% (2015, Federal Reserve Bank of Philadelphia) = $850 billion. Other key assumptions: World nominal Gross Domestic Product and advertising revenue as a share of GDP are unchanged since 2020 and 2015, respectively. '''Note 2: Calculation of the global, Active Investor-focused advertising market size''' Global, Active Investor-focused advertising revenue = Global advertising revenue x Active Investors as a proportion of the total population = $850 billion (2022, Stockhub) x 10.4% (2022, Stockhub) = $88.4 billion. Other key assumptions: Global advertising revenue and Active Investors as a proportion of the total population are unchanged since 2022 and 2022, respectively. '''Note 3: Calculation of the UK, Active Investor-focused advertising market size''' UK, Active Investor-focused advertising market size = UK nominal Gross Domestic Product (GDP) x Advertising revenue as a share of GDP x Active Investors as a proportion of the total population = 2,708 billion (2020, The World Bank) x 1% (2015, Federal Reserve Bank of Philadelphia) x 10.4% (2022, Stockhub) = $2.8 billion. Other key assumptions: UK nominal Gross Domestic Product, advertising revenue as a share of GDP and Active Investors as a proportion of the total population are unchanged since 2020, 2015 and 2022, respectively. '''Note 4: Income statement estimates''' All figures in the Income Statement table are estimates. '''Note 5: Calculation of the growth-adjusted EV/sales ratio''' The growth-adjusted EV/sales ratio is calculated by dividing the EV/sales ratio by the 1-year forward revenue growth rate. For example, for the Meta Platforms growth-adjusted EV/sales ratio, the calculation is as follows: 8.04 dividend by 0.1920 β 42.
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