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== Business model == === Scalable & profitable revenue model driven by impact === '''Subscriptions will be introduced with Squad Play this fall''' [[File:A85f154f967c0b6a9a6e4836144ec9c9f2189e85.png]] Designed for efficient customer acquisition. Hosts purchase a subscription on the SuperBetter website (like Kahoot! & other successful EdTech companies). It's free to play Challenges hosted by others. An upgraded player subscription adds Solo Play, a Challenge library and tools to personalize the player journey. Teacher hosts create warm leads to sell site licenses to schools. === Jump-starting revenue === For early revenue, a newsletter campaign will announce Squad Play to the 1 million+ people with SuperBetter accounts === Financial projections* === [[File:Dd5e85a0277d02de57729f5b7c778daba881839.png]]
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