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Supply@ME Capital
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=== Sales and marketing === As touched upon earlier in this report, we expect Supply@ME Capital to initially target Italy-incorporated, early-stage inventory-intensive companies. The company has developed one of the first Shariah-compliant inventory finance platform, and, it, therefore, makes sense to target people who follow Shariah (i.e. Muslims). According to the 2016 World Islamic Banking Competitiveness Report, Saudi Arabia, Malaysia, United Arab Emirates, Kuwait, Qatar, and Turkey represented over 87% of the international Islamic banking assets.<ref>World Islamic Banking Competitiveness Report 2013β14 EY Global Centre of Excellence, Bahrain.</ref> Accordingly, we imagine that once the company has captured a large enough share of its initial market (say 10%), the company will then move to other geographically markets (i.e. Saudi Arabia) and target audiences (i.e. Islamic inventory-intensive companies), with the aim of going global.
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