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Swapi
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==Idea== <vimeo>580003305</vimeo> Our Founder, Pete has spent his career dedicated to Loyalty working with brands across the globe. Wherever he worked, he encountered a consistent problem - customers were frustrated with their loyalty points expiring and brands were anxious to reduce loyalty liability on their balance sheet. Research shows that customers carry over a dozen loyalty cards but the opportunity to redeem points in partner brands is more appealing. We are building a native app enabling users to swap unspent loyalty balances for other things in a 'Swapi marketplace'. And, by participating, brands can acquire new custom whilst lowering financial liability and avoiding expiry of points. Users can also collect Swapi points via card linking & affiliates that can be consolidated with other loyalty points for redemption in our marketplace. Swapi is a scalable business, led by experts in the loyalty & rewards industry. We plan to launch in the UK this September with a view to expand globally, allowing international swapping of points in 2022. Our aim to support the UK's economic recovery post COVID-19, allowing consumers to use their unspent rewards. By creating valuable insights of shop & swap behaviour, we believe Swapi will become a prime target for acquisition. We require capital to take our existing prototype to market for users and brand testing and commence build of our MVP to launch in September 2021.
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