Editing Swapi

==Summary==

Swapi’s mission is to give users the option to swap loyalty rewards between brands and avoid having their points expire. Having secured partnerships with Eagle Eye, Fidel & Network B, we have access to hundreds of brands and are now raising funds to continue product development and to fuel launch in September.

* MVP designed to allow users to swap points between brands.
* £6bn of unspent Loyalty rewards across the UK
* Team have previously worked for Harrods, M&S and La Fitness
* Existing agreement with Eagle Eye with access to over 100 UK brands

==Idea==

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Our Founder, Pete has spent his career dedicated to Loyalty working with brands across the globe. Wherever he worked, he encountered a consistent problem - customers were frustrated with their loyalty points expiring and brands were anxious to reduce loyalty liability on their balance sheet.

Research shows that customers carry over a dozen loyalty cards but the opportunity to redeem points in partner brands is more appealing.

We are building a native app enabling users to swap unspent loyalty balances for other things in a 'Swapi marketplace'. And, by participating, brands can acquire new custom whilst lowering financial liability and avoiding expiry of points. Users can also collect Swapi points via card linking & affiliates that can be consolidated with other loyalty points for redemption in our marketplace.

Swapi is a scalable business, led by experts in the loyalty & rewards industry. We plan to launch in the UK this September with a view to expand globally, allowing international swapping of points in 2022. Our aim to support the UK's economic recovery post COVID-19, allowing consumers to use their unspent rewards.

By creating valuable insights of shop & swap behaviour, we believe Swapi will become a prime target for acquisition. We require capital to take our existing prototype to market for users and brand testing and commence build of our MVP to launch in September 2021.

==Team==

Pete Howroyd - Founder & CEO – Industry expert in customer loyalty. Leading international strategy for brands including Harrods, Harvey Nichols, Myer & Loyalty One. Pete also founded a successful agency called The Loyalty People.

Chris Mays - CTO - Chris brings a wealth of technical expertise with brands such as SVM Global & La Fitness.

Brian Dunne – CFO (Contractor)– Brian brings a wealth of expertise in management accounting and a long career working within the gift card industry as Co-owner of SVM global & Director of Whitbread leisure vouchers.

Stan Barker - Digital Marketing Lead - Stan brings strong expertise of Digital Marketing having previously held senior positions with Bottomline Technologies, Shield Pay & Enterprise rent-a-car.

Abi Rough – Business Development Manager – Abi joins Swapi from Black Hawk where she managed multiple brand accounts across the retail market.

The Loyalty People - Pete previously founded an agency called The Loyalty People which boasts clients such as Benefit Cosmetics, Puig Fragrances (Carolina Herrera & Christian Louboutin) and PHD & SiS protein. Pete has since appointed a new Managing Director for this business and has ceased his day to day involvement to focus 100% of his time on Swapi.

Swapi is a separate company and investors in this round will not receive equity in The Loyalty People.
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