Swipii

Summary

Shop local, get cashback. Swipii is the marketing tool for local businesses designed to maximise revenue using big brand tech without big brand prices. For shoppers it is the easiest way to save money on spend with your everyday bank card. LocalGlobe-backed, Europe’s Top 100 Disruptive startups.

• 26,500 registered users. £440,000 spent at 212 businesses nationwide
• VC backed by LocalGlobe, Rocket Internet, Par Equity, Kima Ventures
• Featured by BBC, Wired, The Guardian & 2016 UK Digital Experience Awards winners
• Forbes 30 under 30 Founder & Senior team from Skyscanner’s £1.5bn exit

Idea

For every £10 you spend with a local business, up to £50 more goes into your local economy through re-spend. The problem is, local brick and mortars can operate decades behind online business & big corporations. Often, these businesses have no data, tools, or time to engage customers. Solutions like loyalty stamp cards are outdated & ineffective.

That’s why we're aiming to build the world’s largest local marketplace, with passion for putting local businesses on a level playing field with big brands. For consumers, Swipii is a seamless cashback app that helps them save money at businesses in their area, paying with their normal bank card. For businesses, it's the marketing tool that helps them reach & reward customers and refocus on running their business.

Despite lockdowns, 33% of Swipii users made >1 cashback transaction each month in 2020 and our personalised offer engine helped businesses increase avg. Swipii user spend by 16%. In the lead up to Eat Out to Help Out, we saw 160%+ MoM growth in app installs (June-July 2020), giving indication of the growth opportunities available as restrictions ease.

With a global cashback market size of £60bn & growing, Swipii intends to lead the growth in this trend, and help people save money through tough economic times. We’re raising investment to scale up user & business acquisition in new cities in the UK before international expansion.

Team

Louis Schena, Founder & CEO

Founded Swipii while completing an MSc in International Marketing at the University of Strathclyde, prompted by his dissertation on the factors influencing the behaviours of online group-buying during the 2008 recession and years to come. Louis was named in Forbes 30 under 30 Europe: Retail & Ecommerce 2017.

Dave Senior, Director of Operations

Ex-Senior Operations Manager at Skyscanner. Project delivery experience with various businesses including Standard Life.

Neil Ross, Senior Engineering Manager

Ex-Senior Engineering Manager at Skyscanner. Experience working in startups as well as established multinationals such as Cisco.

Sean MacNicol, B2C Growth Manager

5 years in growth & marketing roles at multi-award winning FinTech Money Dashboard.

Lucie MacNeill, B2B Growth Manager

Almost 5 years in growth & global branding roles at Skyscanner

Joe Afif, Product Manager

Ran his own SaaS startup for 4 years with clients including American Express & PwC and joined Swipii after a stint consulting with two early-stage startups.

Mark Logan, Non-Executive Director

Previously COO of Skyscanner, joining in 2012 and leading the business to a £1.5bn exit in 2016. He has held senior engineering roles with BT, Cisco & Sumerian and now holds NXD positions with other companies including Care Sourcer & TravelNest.