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TRILLFIT
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== Competition == If Soulcycle is the vanilla Breyer’s Ice Cream of the wellness industry, TRILLFIT is '''''Ben & Jerry’s'''''. We’re craft-batch, we lead with values, we’ve got loads of personality, and we pack a punch in a small package. TRILLFIT offers a unique approach locally, since no other fitness studios in the area offer curated, beat-based workout sessions with a commitment to diversity and inclusion. Increasingly, consumers are looking to feel “welcome” and “included” and the exclusionary way of the industry is no longer accepted. TRILLFIT has differentiated ourselves from our competitors in a couple of significant ways: * Our authentic approach to diversity and inclusion has pushed the wellness industry as a whole forward through our work on our Pledge for Racial Justice (1,000+ studios in America signed) * Our 92% BIPOC diverse instructor pool (Industry average is 5.71% POC) * Our CEO has a point of view that centers BIPOC communities, and isn't afraid to be bold, radical, and decisive * Our response to the murder of George Floyd was heralded by the industry [[File:69a158ee17422dfa32991f77a849b7a8b12d8d4.png]]
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