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TRILLFIT
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== Impact == '''A brand ''rooted'' in social justice''' TRILLFIT's commitment to community and social justice is ''imprinted'' onto their business practices. We are a purpose-driven wellness business changing the face of boutique fitness. * '''Changing the diversity of an entire industry; Building a pipeline of instructors of color''' | Of the trillion dollar wellness industry's practitioners, only 6% are people of color. At TRILLFIT, 92% of our instructors are BIPOC. We invest in the training of 20 Instructors of Color every single year. * '''Target Markets: Fitness Deserts''' | Rather than focus on areas that are abundant, TRILLFIT seeks to bring their studios to locations affected by the social determinants of health. Places where working out and wellness are not easily attained. * '''Partner Businesses: Entrepreneurs of Color''' | TRILLFIT subleases interior spaces to other entrepreneurs of color, giving them a chance and an opportunity to make their dreams come true. * '''Mission ''TRILL''''' is our pledge to promote health outcomes in communities of color by providing increased access to our programming, supporting the initiatives of local organizations that focus on achieving health equity, and fostering collaboration with public and private sectors to redefine what wellness experiences look like and feel like. * '''Pledge for Racial Justice in Wellness''' | Our response to the murder of George Floyd was to call for wellness, and to implore wellness leaders to follow 6 business principles patented by the TRILLFIT team—including donating 3% of annual profits to non-profits of color. It was signed and heralded by industry giants, '''MindBody''' and '''ClassPass''' and thousands of others. [[File:385664aef9b47702b3d34317b437f9bc964e8cd.png]]
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