Editing Talk:Aston Martin Lagonda Global Holdings plc

== Research report example ==
Take a look at this commended research report on Tesla, Inc. from the Stockhub platform: [[Tesla, Inc.|https://stockhub.co/research/Tesla,_Inc]]. While it has garnered positive feedback, remember that it's simply a reference - there's no obligation to adhere to its style or content.

== Key source(s) of information ==

A prime source of insightful information about this company is the company itself. Specifically, the annual report provides comprehensive details about its financial status and business progress. You can access this valuable resource at the following link: [https://www.astonmartinlagonda.com/investors/results-and-presentations Aston Martin's Annual Report]. Another key source is that of the company's competitors.

== Serviceable Obtainable Market ==

How should this be calculated?

:Good questions. There doesn't seem to be an exact definition of what Serviceable Obtainable Market is and/or an exact way to calculate it. Typically, I perceive the Total Available Market (TAM) as the entire global market, while SOM represents the localized market—for example, the UK market—and the Serviceable Available Market (SAM) is viewed as a mid-range scope, either geographically or from an offering perspective.

:My estimation of TAM usually aligns with the company's mission statement. Take Aston Martin Lagonda Global Holdings plc as an example. The company aspires to be the premier luxury car manufacturer in the world, thus, in this context, I perceive the TAM as the entirety of the global luxury car market. In parallel, I see the SOM as the UK luxury car market, with the SAM occupying a space somewhere in between.

:I posed the question to ChatGPT, and this is what it came back with:

:"Serviceable Obtainable Market (SOM), also known as Served Available Market, is the portion of the Serviceable Addressable Market (SAM) that your company can realistically reach, considering all the limiting factors like resources, competition, geographical constraints, and others. It's essentially the short-term sales opportunity for a product or service.

:Here are some steps to calculate the Serviceable Obtainable Market (SOM):

:#Identify Your SAM (Serviceable Addressable Market): SAM is the total market demand for a product or service within your reach. It's typically calculated as the total sales volume of your specific type of product or service, in the geographical areas you serve, multiplied by the price at which you sell.
:#Understand Your Market Share: Look at the market share of your company and your competitors in your SAM. Market share is often available in industry reports, from market research firms, or can be estimated by comparing your sales to estimates of total market sales.
:#Assess the Limiting Factors: Evaluate what portion of the SAM your company can realistically capture considering your resources, budget, and existing competition. These factors might include:
:##The competitive landscape: How many competitors do you have, and how large is their market share? Are you able to take market share from them?
:##Your company's production capacity: Even if there is a large market demand, you can only serve as many customers as your production capacity allows.
:##Your distribution network: Your ability to distribute your product or service can limit your market reach.
:##Your marketing and sales ability: The size of your sales team, marketing budget, and the effectiveness of your sales and marketing strategies can also limit how much of the market you can reach.
:##Regulatory or legal limitations: In some industries, laws or regulations may limit the amount of the market you can serve.
:#Calculate Your SOM: Based on your analysis, estimate what portion of the SAM you can realistically reach. This is your SOM. SOM is often expressed as a currency value (for example, $1 million) or as a percentage of the SAM (for example, 10% of the SAM).

:Keep in mind that calculating SOM is more art than science, and involves a lot of estimation and assumption. It's important to be as realistic and conservative as possible, as overestimating your SOM can lead to disappointment and financial issues down the road.

:Also remember that your SOM can grow over time as your company scales, takes market share from competitors, or expands into new geographical areas. Therefore, it is important to periodically reassess and recalculate your SOM as your business evolves."

:[[Special:Contributions/95.149.161.164|95.149.161.164]] 10:09, 6 July 2023 (BST)