Talk:Manchester United plc

Research report example

Take a look at this commended research report on Tesla, Inc. from the Stockhub platform: https://stockhub.co/research/Tesla,_Inc. While it has garnered positive feedback, remember that it's simply a reference - there's no obligation to adhere to its style or content.

Key source(s) of information

A prime source of insightful information about this company is the company itself. Specifically, the annual report provides comprehensive details about its financial status and business progress. You can access this valuable resource at the following link: Manchester United's Annual Report. Another key source is that of the company's competitors.

Market analysis in the sport industry

I wanted to discuss a section of the research report focused on the market analysis for Manchester United. While working on it, I encountered some challenges in identifying the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for a football club.

In our team's catch-up meeting this morning, it was suggested that I specifically cover the football market size in general. Therefore, I would greatly appreciate it if you could provide any insights or guidance on this matter.

Thank you in advance for your assistance.

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Addressing the complexities that arise when defining the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for a renowned football club like Manchester United certainly presents a challenging task.

Here is a structured approach you may consider:

1. Clarifying the Company's Mission: Begin by gaining a comprehensive understanding of the company's mission. Public sources may not always provide a lucid view, hence, you may find it beneficial to directly communicate with the company. This not only enriches your investment research report but also offers valuable insights to its readers. Be prepared for a potentially delayed response; in the interim, feel free to formulate an educated inference based on the information at your disposal.
2. Contextualizing the Company's Perception: My preliminary perusal of Manchester United's website indicates that the club perceives itself more as a sports entity rather than a singularly football-focused organization. Accordingly, I suggest you consider the TAM as the global sports market, the SAM as the global football market, and the SOM as the UK football market.

Please remember, these are merely suggestions and you should base your ultimate decision on what aligns best with your understanding and analysis. The crux of this exercise is to ensure a transparent communication of your methodology and rationale, benefiting all stakeholders involved in the reading process.

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