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Tesla, Inc.
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==Operations== === How did the idea of the company come about? === The idea of the company came about when the now founding team of the company realised that the current way that humankind is meeting its energy needs is unsustainable and bad for the planet.<ref name=":9">https://www.tesla.com/en_GB/blog/secret-tesla-motors-master-plan-just-between-you-and-me</ref> Currently, an estimated 85% of the world's energy needs are met by burning fossil fuels<ref>https://wedocs.unep.org/bitstream/handle/20.500.11822/30797/EGR2019.pdf?sequence=1&isAllowed=y</ref>, and energy production and consumption are responsible for 76% of annual human-caused greenhouse gas emissions.<ref name=":1">https://www.climatewatchdata.org/ghg-emissions?breakBy=sector&chartType=percentage&end_year=2018§ors=total-including-lucf&start_year=1990</ref><ref name=":2">https://www.wri.org/insights/4-charts-explain-greenhouse-gas-emissions-countries-and-sectors</ref> Researching into a better way to meet the energy needs, the team concluded that the best way to do so is to move to a solar electric economy, from a mine-and-burn hydrocarbon economy.<ref name=":9" /> Accordingly, in the team's quest to accelerate the world’s transition to sustainable energy, the Tesla company was born. === What's the mission of the company? === Tesla is a company that's on a mission to accelerate the world's transition to sustainable energy.<ref name=":3" /> In other words, the company's objective is to accelerate the world's transition to energy that meets the needs of the present without compromising the ability of future generations to meet their own needs. === What are the main offerings of the company? === The company's main offerings fall into two main segments: (1) automotive and (2) energy generation and storage.<ref name=":4" /> ==== Automotive ==== The automotive segment includes the sales and leasing of electric vehicles as well as sales of automotive regulatory credits.<ref name=":4" /> Additionally, the automotive segment is also comprised of other services including non-warranty after-sales vehicle services, sales of used vehicles, retail merchandise, sales by the company's acquired subsidiaries to third party customers and vehicle insurance revenue.<ref name=":4" /> ===== Current offerings ===== ====== Automotive sales ====== As of 2nd June 2022, the company offers four main car models: Model S, Model 3, Model X and Model Y. '''Model S''' Model S is the fastest accelerating and longest ranging car that Tesla provides, with a zero-to-60 miles per hour acceleration of 3.1 seconds and a maximum distance range on a single battery charge of 405 miles, respectively.<ref>https://www.tesla.com/</ref> The price of the car in the US is $99,990.<ref name=":8" /> [[File:Model S.jpg]] '''Model 3''' Model 3 is the lowest priced car that Tesla provides, selling in the US at $46,990. [[File:Rhd-model-3-social.png]] '''Model X''' Model X is the largest cargo capacity car that Tesla provides, with a cargo capacity of 88 cubic feet. The price of the car in the US is $114,990. [[File:MX-Hero-Desktop.jpg]] '''Model Y''' Model Y is the lowest price per cargo capacity and lowest price per seat car that Tesla provides, at $829 per cubic feet and $8,999 per seat, respectively. The price of the car in the US is $62,990. [[File:Model y red.jpg]] A detailed comparison of the Tesla vehicles is shown in the two tables below. {| class="wikitable" |+All Tesla vehicles competition comparison !Category ! colspan="2" |Model S ! colspan="2" |Model X ! colspan="3" |Model 3 ! colspan="2" |Model Y |- !Type !Standard<ref name=":8">https://www.tesla.com/models</ref> !Plaid<ref name=":8">https://www.tesla.com/models</ref> !Standard<ref name=":13">https://www.tesla.com/modelx</ref> !Plaid<ref name=":13" /> !Rear-Wheel Drive<ref name=":14">https://www.tesla.com/model3</ref> !Long Range<ref name=":14" /> !Performance<ref name=":14" /> !Long Range<ref name=":15">https://www.tesla.com/modely</ref> !Performance<ref name=":15" /> |- |Is the vehicle fully electric? | style="background: orange; color: white;" |Yes | style="background: orange; color: white;" | Yes | style="background: orange; color: white;" |Yes |style="background: orange; color: white;" | Yes | style="background: orange; color: white;" |Yes |style="background: orange; color: white;" |Yes |style="background: orange; color: white;" |Yes | style="background: orange; color: white;" |Yes |style="background: orange; color: white;" |Yes |- |What's the top acceleration of the vehicle? | style="background: orange; color: white;" |3.1 seconds |style="background: green; color: white;" |1.99 seconds | style="background: orange; color: white;" |3.8 seconds |style="background: orange; color: white;" |2.5 seconds | style="background: red; color: white;" |5.8 seconds |style="background: orange; color: white;" |4.2 seconds |style="background: orange; color: white;" |3.1 seconds | style="background: orange; color: white;" |4.8 seconds |style="background: orange; color: white;" |3.5 seconds |- |What's the maximum distance range of the vehicle on a single battery charge? | style="background: green; color: white;" |405 miles |style="background: orange; color: white;" |396 miles | style="background: orange; color: white;" |348 miles |style="background: orange; color: white;" |333 miles | style="background: red; color: white;" |272 miles |style="background: orange; color: white;" |358 miles |style="background: orange; color: white;" |315 miles | style="background: orange; color: white;" |330 miles |style="background: orange; color: white;" |303 miles |- |What's the top speed of the vehicle? | style="background: orange; color: white;" |155 miles per hour |style="background: green; color: white;" |200 miles per hour | style="background: orange; color: white;" |155 miles per hour |style="background: orange; color: white;" |163 miles per hour | style="background: orange; color: white;" |140 miles per hour |style="background: orange; color: white;" |145 miles per hour |style="background: orange; color: white;" |162 miles per hour | style="background: red; color: white;" |135 miles per hour |style="background: orange; color: white;" |155 miles per hour |- |Which design type is the vehicle? | style="background: orange; color: white;" |Sedan (i.e. car) |style="background: orange; color: white;" |Sedan (i.e. car) | style="background: orange; color: white;" |SUV (i.e. car) |style="background: orange; color: white;" |SUV (i.e. car) | style="background: orange; color: white;" |Sedan (i.e. car) |style="background: orange; color: white;" |Sedan (i.e. car) |style="background: orange; color: white;" |Sedan (i.e. car) | style="background: orange; color: white;" |SUV (i.e. car) |style="background: orange; color: white;" |SUV (i.e. car) |- |What is the safety rating of the vehicle? | style="background: orange; color: white;" |5 out of 5 stars |style="background: orange; color: white;" |5 out of 5 stars | style="background: orange; color: white;" |5 out of 5 stars |style="background: orange; color: white;" |5 out of 5 stars | style="background: orange; color: white;" |5 out of 5 stars |style="background: orange; color: white;" |5 out of 5 stars |style="background: orange; color: white;" |5 out of 5 stars | style="background: orange; color: white;" |5 out of 5 stars |style="background: orange; color: white;" |5 out of 5 stars |- |How many seats does the vehicle have? | style="background: red; color: white;" |5 seats |style="background: red; color: white;" |5 seats | style="background: orange; color: white;" |7 seats |style="background: red; color: white;" |6 seats | style="background: red; color: white;" |5 seats |style="background: red; color: white;" |5 seats |style="background: red; color: white;" |5 seats | style="background: orange; color: white;" |7 seats |style="background: red; color: white;" |5 seats |- |What's the cargo capacity of the vehicle? | style="background: red; color: white;" |28 cubic feet |style="background: red; color: white;" |28 cubic feet | style="background: orange; color: white;" |88 cubic feet |style="background: orange; color: white;" |88 cubic feet | style="background: red; color: white;" |23 cubic feet |style="background: red; color: white;" |23 cubic feet |style="background: red; color: white;" |23 cubic feet | style="background: red; color: white;" |76 cubic feet |style="background: red; color: white;" |76 cubic feet |- |Which drive wheel does the vehicle have? | style="background: orange; color: white;" |All-wheel drive |style="background: orange; color: white;" |All-wheel drive | style="background: orange; color: white;" |All-wheel drive |style="background: orange; color: white;" |All-wheel drive | style="background: red; color: white;" |Rear-wheel drive |style="background: orange; color: white;" |All-wheel drive |style="background: orange; color: white;" |All-wheel drive | style="background: orange; color: white;" |All-wheel drive |style="background: orange; color: white;" |All-wheel drive |- |What's the price of the vehicle? | style="background: orange; color: white;" |$99,990 |style="background: orange; color: white;" |$135,990 | style="background: orange; color: white;" |$114,990 |style="background: red; color: white;" |$138,990 | style="background: green; color: white;" |$46,990 |style="background: orange; color: white;" |$55,990 |style="background: orange; color: white;" |$62,990 | style="background: orange; color: white;" |$62,990 |style="background: orange; color: white;" |$67,990 |- |What's the vehicle's price per cargo capacity? | style="background: orange; color: white;" |$3,571 per cubic feet |style="background: red; color: white;" |$4,857 per cubic feet | style="background: orange; color: white;" |$1,307 per cubic feet |style="background: orange; color: white;" |$1,579 per cubic feet | style="background: orange; color: white;" |$2,043 per cubic feet |style="background: orange; color: white;" |$2,434 per cubic feet |style="background: orange; color: white;" |$2,739 per cubic feet | style="background: green; color: white;" |$829 per cubic feet |style="background: orange; color: white;" |$895 per cubic feet |- |What's the vehicle's price per seat? | style="background: orange; color: white;" |$19,998 per seat |style="background: red; color: white;" |$27,198 per seat | style="background: orange; color: white;" |$16,427 per seat |style="background: orange; color: white;" |$23,165 per seat | style="background: orange; color: white;" |$9,398 per seat |style="background: orange; color: white;" |$11,198 per seat |style="background: orange; color: white;" |$12,598 per seat | style="background: green; color: white;" |$8,999 per seat |style="background: orange; color: white;" |$13,598 per seat |} {| class="wikitable" |+Which car is the winner in the following categories? !Category !Winner !Notes |- |Which Tesla car has the fastest acceleration? |Model S Plaid |The zero to 60 miles per hour acceleration of the car is 1.99 seconds. |- |Which Tesla car has the longest range? |Model S |The range of the car is 405 miles. |- |Which Tesla car has the highest top speed? |Model S Plaid |The top speed of the car is 200 miles per hour. |- |Which Tesla car has the largest cargo capacity? |Model X and Model X Plaid |The cargo capacity of the car is 88 cubic feet. |- |Which Tesla car has the most seats? |Model X and Model Y Long Range |The number of seats in the car is 7 seats. |- |Which Tesla car is the lowest priced? |Model 3 Rear-Wheel Drive |The price of the car is $46,990. |- |Which Tesla car has the lowest price per cargo capacity? |Model Y Long Range |The price per cargo capacity of the car is $829 per cubic feet. |- |Which Tesla car has the lowest price per seat? |Model Y Long Range |The price per seat of the car is $8,999 per seat. |} ====== Automotive leasing ====== Tesla offers leasing and/or loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia. Under certain programs, the company provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" /> ====== Regulatory credits ====== The company earns tradable credits in the operation of its business under various regulations related to zero-emission vehicles, greenhouse gas, fuel economy and clean fuel. It sells those credits to other regulated entities that can use the credits to comply with emission standards and other regulatory requirements.<ref name=":4" /> ====== Other current offerings ====== '''Service and warranty''' <u>Service</u> Other offerings include the servicing of Tesla vehicles, at company-owned service locations and through Tesla Mobile Service technicians.<ref name=":4" /> <u>Extended service plans</u> The company offers extended service plans, which provide coverage beyond the new vehicle limited warranties for certain models in specified regions.<ref name=":4" /> '''Financial services''' <u>Purchase financing</u> The company offers loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia.<ref name=":4" /> In certain situations, Tesla provides resale value guarantees or buyback guarantees, enabling customers to sell their vehicles back to the company at certain points in time at pre-determined amounts.<ref name=":4" /> <u>Insurance</u> As part of the company's ongoing effort to decrease the total cost of ownership, it offers insurance products on its vehicles.<ref name=":4" /> The products are currently available in five US states (Arizona, California, Illinois, Ohio and Texas), and the company plans to offer the products into new geographical markets.<ref name=":4" /> =====Future offerings===== ======Automotive sales====== '''Cybertruck''' Cybertruck is a truck, a motor vehicle designed to transport cargo, carry specialised payloads, or perform other utilitarian work. What will be unique about the offering is that it will be the safest vehicle that Tesla provides. The price of the offering is expected to be $39,900.<ref>https://www.autoexpress.co.uk/tesla/cybertruck/96447/tesla-cybertruck-delayed-until-least-2023#:~:text=Tesla%20Cybertruck%3A%20performance%20and%20range&text=Entry%2Dlevel%2C%20Single%20Motor%2C,a%20top%20speed%20of%20110mph.</ref> [[File:Cybertruck-Hero-Desktop.jpg]] '''Tesla Roadster''' The Tesla Roadster is a car. What will be unique about the offering is that it will be the fastest accelerating and longest ranging car that Tesla provides. The price of the offering is around $200,000.<ref>https://carbuzz.com/cars/tesla/roadster</ref> [[File:Tesla-roadster.jpg]] '''Tesla Semi''' Tesla Semi is a semi-trailer truck, a motor vehicle that is designed to transport large cargo, via one or more of its attached trailers. What will be unique about the offering is that it will be the largest cargo capacity vehicle that Tesla provides. The price of the offering is around $150,000. [[File:Tesla-semi.jpg]] ======Ride-hailing service====== Tesla has said that it intends to establish an autonomous Tesla ride-hailing network, enabling people to hail a ride.<ref name=":4" /> What's unique about the ride-hailing service is that it's expected to be faster and cheaper than the alternatives. Information about the expected price of the service has yet to be disclosed. ====Energy generation and storage ==== The energy generation and storage segment includes the sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives.<ref name=":4" /> =====Current offerings ===== ======Energy generation and storage sales====== '''Powerwall''' Powerwall is a energy storage system (i.e. a type of battery).<ref name=":4" /> What’s unique about the offering is that it's the lowest priced energy storage system that Tesla provides, selling at $10,500. The energy capacity of the product is 13.5 kilowatt hour (kWh). To help put the capacity into perspective, in 2020, the average household in the United States consumed 29 kWh per day.<ref>https://www.eia.gov/tools/faqs/faq.php?id=97&t=3#:~:text=How%20much%20electricity%20does%20an,about%20893%20kWh%20per%20month.</ref> So, if the average household is powered from Powerwalls only, then it will require around two Powerwalls to power the whole house, at an average annual cost of $2,247. [[File:Powerwall2.jpg]] '''Megapack''' Megapack is an energy storage system.<ref name=":4" /> What’s unique about the offering is that it's the largest energy storage system that Tesla provides, at 3.5 megawatt hour. To help put the energy capacity into perspective, each unit has enough energy to power an average of 3,600 homes for one hour. A single Megapack sells for $1,000,000. [[File:Megapack-CleanerGrid-D.jpg]] '''Solar Roof''' Solar Roof is a roof tile.<ref name=":4" /> What makes the tile unique is that it's the most aesthetically-beautiful, energy generation roof tile. In other words, it's the most beautiful roof tile that generates electricity. [[File:5c603e0d86d2c7c005d1df44a jVVOsV8.jpg]] For the average house in the US, the total cost of having the solar roof is $59,700, or around $3,078 per year over the expected lifetime of the roof (the key assumptions used to determine the expected cost can be found in the table below). To help put the cost into perspective, the average energy bill in the United States is $1,380 per year, so, at the moment, meeting the energy needs of the average US household using the Tesla Solar Roof is 2x more expensive than the alternative. {| class="wikitable" |+Solar Roof estimated cost calculation !Description !Price !Commentary |- |4.98 kW Solar Roof |$40,600 |The average house in the US is 2,261 square feet in size and 2 stories in height. The warranty period of the solar roof is 25 years. Assuming that the replacement period of the solar roof is the same as the warranty period, then that equates to an annual cost of $1,624. The installation cost is included in the cost. |- |Roof Tear Off |$7,600 |Roof tear off refers to the action of 'tearing' off (or removing) the existing roof, something that is required to put on the Tesla tiles. Assuming that the cost is depreciated over the same period as the Tesla tiles (i.e. 25 years), then that equates to an annual cost of $304. |- |1 Powerwall Battery |$11,500 |The warranty period of the battery is 10 years. Assuming that the battery needs to be replaced at the end of the warranty period, then that equates to an annual cost of $1,150. Installation cost included. |- |Total price |$59,700 |Combining all the above costs together, that equates to a total annual cost of $3,078 |} ====== Other current offerings ====== '''Service and Warranty''' Other offerings include servicing and repairs, and extended limited warranties in certain regions.<ref name=":4" /> '''Financial services''' Tesla offers certain loan and power purchase agreement (PPA) options to residential or commercial customers who pair energy storage systems with solar energy systems.<ref name=":4" /> The company offers certain financing options to its solar customers, which enable the customer to purchase and own a solar energy system, Solar Roof or integrated solar and Powerwall system.<ref name=":4" /> Its solar PPAs, offered to commercial customers, charges a fee per kilowatt-hour based on the amount of electricity produced by its solar energy systems.<ref name=":4" /> ===From which place(s) are the offerings able to be purchased?=== The main places that the offerings are able to be purchased is through the company's website (at www.tesla.com) and company's stores, which is estimated at around 400 stores in more than 35 countries. ===From which place(s) are the offerings promoted?=== The main way that Tesla promotes the offerings is through media coverage and word of mouth. === What's the current strategy of the company? === According to a blog post in 2016 in which the CEO of Tesla detailed the company's master plan<ref>https://www.tesla.com/blog/master-plan-part-deux</ref>, the current strategy of Tesla consists of four milestones: #Create stunning solar roofs with seamlessly integrated battery storage; # Expand the electric vehicle product line to address all major segments; # Develop a self-driving capability that is 10x safer than manual, via massive fleet learning; and # Enable your car to make money for you when you aren't using it. It's worth noting that 10 years earlier than the publication of the 2016 blog post, Elon detailed the company's first master plan<ref name=":9" />, and the company has managed to achieve all of the milestones, which were as follows: #Build a sports car (i.e. the Tesla Model S); #Use that money to build an affordable car (i.e. the Tesla Model 3); #Use that money to build an even more affordable car (i.e. a cheaper version of the Tesla Model 3); and #Provide zero emission electric power generation options (i.e. Tesla Solar Roof and Powerwall and Megapack).
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