Tesla logo.jpg

Helping to accelerate the world's transition to sustainable energy.

Key information
Risk/return High
Price per share $663.90
Asset class Equities
Industry Consumer Cyclical
Country of incorporation United States
Minimum investment amount $10
Maximum investment amount $687.81 billion
Current valuation $687.81 billion
Investor type All
Tax schemes None
Bid/ask spread (%) 0.0015063%
Commission amount N/A
Market Public

Summary

  • Tesla is on a mission to accelerate the world's transition to sustainable energy.
  • The company designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offer services related to its products. It emphasizes performance, attractive styling and the safety of its users and workforce in the design and manufacture of its products and is continuing to develop full self-driving technology for improved safety. It also strives to lower the cost of ownership for its customers through continuous efforts to reduce manufacturing costs and by offering financial and other services tailored to its products.
  • The Stockhub company estimates that the expected return of an investment in the company over the next five years is 72%. In other words, an £1,000 investment in the company is expected to return £1,720 in five years time.
  • The degree of risk associated with an investment in Tesla is 'high'.

Operations

What's the mission of the company?

Tesla is a company that's on a mission to accelerate the world's transition to sustainable energy.

What's the main offerings of the company?

The company operates in two main segments: (i) automotive and (ii) energy generation and storage.

Automotive

The automotive segment includes the design, development, manufacturing, sales and leasing of electric vehicles as well as sales of automotive regulatory credits. Additionally, the automotive segment is also comprised of services and other, which includes non-warranty after-sales vehicle services, sales of used vehicles, retail merchandise, sales by the company's acquired subsidiaries to third party customers and vehicle insurance revenue.

Current offerings
Automotive sales

Model S

What is the offering?

Model S is an electric car.

Model S.jpg

What’s unique about the offering?

Model S is a four-door full-size sedan, and it features the highest performance characteristics and longest ranges that the company offers in a sedan.

Competition comparison
Category Model S Model 3 Model X Model Y
Is it fully electric? Yes Yes Yes Yes
Acceleration? 3.1 seconds 5.8 seconds 3.8 seconds 4.8 seconds
Range? 405 miles 272 miles 348 miles 330 miles
Top speed? 155 miler per hour 140 miles per hour 155 miles per hour 135 miles per hour
Beautiful? Yes Yes Yes Yes
Safe? Yes Yes Yes Yes
Number of seats? 5 seats 5 seats 7 seats 7 seats
Cargo capacity? 28 cubic feet 23 cubic feet 88 cubic feet 76 cubic feet
Drive All-wheel drive Rear-wheel drive All-wheel drive All-wheel drive
Price? $99,990 $46,990 $114,990 $62,990
Price per cargo capacity? $3,571 per cubic feet $2,043 per cubic feet $1,307 per cubic feet $829 per cubic feet
Price per passenger $19,998 per passenger $9,398 per passenger $16,427 per passenger $8,999 per passenger
Which car is the clear winner in this category
Category Winning car?
Which Tesla car has the fastest acceleration? Model S
Which Tesla car has the longest range? Model S
Which Tesla car has the largest cargo capacity? Model X
Which Tesla car is the lowest priced? Model 3
Which Tesla car has the lowest price per cargo capacity? Model Y
Which Tesla car has the lowest price per passenger? Model Y

What is the price of the offering?

The price of the car in the US is $99,990.

From which place(s) is the offering able to be purchased?

The main places that the offering is able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla promotes the offering is through media coverage and word of mouth.

Model 3

What is the offering?

Model 3 is an electric car.

Rhd-model-3-social.png

What’s unique about the offering?

Model 3 is a four-door mid-size sedan that is designed for manufacturability with a base price for mass-market appeal.

Note, a sedan is a car with a closed body (i.e. a fixed metal roof) with the engine, passengers, and cargo in separate compartments.

What is the price of the offering?

The price of the car in the US is $46,990.

From which place(s) is the offering able to be purchased?

The main places that the offering is able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla promotes the offering is through media coverage and word of mouth.

Model X

What is the offering?

Model X is an electric car.

MX-Hero-Desktop.jpg

What’s unique about the offering?

Model X is a mid-size SUV with seating for up to seven adults, and it features the highest performance characteristics and longest ranges that the company offers in a SUV.

What is the price of the offering?

The price of the car in the US is $114,990.

From which place(s) is the offering able to be purchased?

The main places that the offering is able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla promotes the offering is through media coverage and word of mouth.

Model Y

What is the offering?

Model Y is an electric car.

Model y red.jpg

What’s unique about the offering?

Model Y is a compact sport utility vehicle (“SUV”) built on the Model 3 platform with seating for up to seven adults.

Note: a SUV is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.

What is the price of the offering?

The price of the car in the US is $62,990.

From which place(s) is the offering able to be purchased?

The main places that the offering is able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla promotes the offering is through media coverage and word of mouth.

Automotive leasing
Regulatory credits
Other current offerings

Service and warranty

Service

Other offerings include the servicing of Tesla vehicles, at company-owned service locations and through Tesla Mobile Service technicians. One of the main benefits of performing the service itself (rather than via a dealer network) is that it enables the company to identify problems and implement solutions faster.

Extended service plans

The company offers extended service plans, which provide coverage beyond the new vehicle limited warranties for certain models in specified regions.

Financial services

Purchase financing

The company offers loan financing arrangements for its vehicles in certain jurisdictions in North America, Europe and Asia. In certain situations, Tesla has provided resale value guarantees or buyback guarantees.Insurance

As part of the company's ongoing effort to decrease the total cost of ownership, it offers insurance products on its vehicles. The products are currently available in five states (Arizona, California, Illinois, Ohio and Texas), and the company plans to offer the products into new geographical markets.

Future offerings
Automotive sales

Cybertruck

What is the offering?

Cybertruck-Hero-Desktop.jpg

What’s unique about the offering?

What is the price of the offering?

Information about the expected price of the product has yet to be disclosed.

From which place(s) is the offering able to be purchased?

The main places that the offering is likely to be able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.

Tesla Roadster

What is the offering?

Tesla-roadster.jpg

What’s unique about the offering?

What is the price of the offering?

Information about the expected price of the product has yet to be disclosed.

From which place(s) is the offering able to be purchased?

The main places that the offering is likely to be able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.

Tesla Semi

What is the offering?

Tesla Semi is a truck.

Tesla-semi.jpg

What’s unique about the offering?

What makes the truck unique is that it's the world’s safest and most comfortable truck.[1]

What is the price of the offering?

Information about the expected price of the product has yet to be disclosed.

From which place(s) is the offering able to be purchased?

The main places that the offering is likely to be able to be purchased is through the company's website and company's stores.

From which place(s) is the offering promoted?

The main way that Tesla is expected to promote the offering is through media coverage and word of mouth.

Ride-hailing service

What is the offering?

Tesla has said that it intends to establish an autonomous Tesla ride-hailing network, enabling people to hail a ride.

What’s unique about the offering?

What is the price of the offering?

Information about the expected price of the service has yet to be disclosed.

From which place(s) is the offering able to be purchased?

From which place(s) is the offering promoted?

Energy generation and storage

The energy generation and storage segment includes the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives.

Current offerings
Energy generation and storage sales

Powerwall

Who's the target audience of the offering?

The audience is anyone who owns a house.

What is the offering?

Powerwall is a energy storage system (i.e. a type of battery).

Powerwall2.jpg

What’s unique about the offering?

It is specificity designed for houses.

Competition comparison
Powerwall Megapack
Is the source of energy solar? Yes Yes
Is it designed for houses (i.e. smaller electricity demand)? Yes No
Is it designed for commercial buildings (i.e. greater electricity demand)? No Yes

What is the price of the offering?

From which place(s) is the offering able to be purchased?

In the US, the main places that the offering is able to be purchased is through the company's website, stores and galleries, as well as through its network of channel partners, such as public utility companies. Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.

From which place(s) is the offering promoted?

Megapack

Who's the target audience of the offering?

The audience is anyone who owns a commercial building.

What is the offering?

Megapack is an energy storage system.

What’s unique about the offering?

What is the price of the offering?

From which place(s) is the offering able to be purchased?

In the US, the main places that the offering is able to be purchased is through the company's website, stores and galleries, as well as through its network of channel partners. Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.

From which place(s) is the offering promoted?

Solar Roof

What is the offering?

Solar Roof is a roof tile.

5c603e0d86d2c7c005d1df44a jVVOsV8.jpg

What’s unique about the offering?

What makes the tile unique is that it's the most aesthetically-beautiful, energy generation roof tile. In other words, it's the most beautiful roof tile that generates electricity.

Competition comparison
Solar Roof Traditional roof tile Other solar-energy generation roof tile
Does it generate electricity? Yes No Yes
Is it aesthetically beautiful? Yes Yes No

What is the price of the offering?

There is no information on the price of the offering within the public domain.

From which place(s) is the offering able to be purchased?

In the US, the main places that the offering is able to be purchased is through the company's website, stores and galleries, as well as through its network of channel partners. Outside of the US, the product is able to be purchased via its international sales organisation and a network of channel partners.

From which place(s) is the offering promoted?

Other current offerings

Service and Warranty

Other offerings include servicing and repairs, and extended limited warranties in certain regions.

Financial services

Tesla offers certain loan and power purchase agreement (PPA) options to residential or commercial customers who pair energy storage systems with solar energy systems. The company offers certain financing options to its solar customers, which enable the customer to purchase and own a solar energy system, Solar Roof or integrated solar and Powerwall system. Its solar PPAs, offered to commercial customers, charges a fee per kilowatt-hour based on the amount of electricity produced by its solar energy systems.

Market

Total Addressable Market

Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $3.0 trillion.

Serviceable Available Market

Here, the serviceable available market (SAM) is defined as the global car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $1.0 trillion.

Serviceable Obtainable Market

Here, the serviceable obtainable market (SOM) is defined as the US car market, and based on a number of assumptions, it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $262 billion.

Competition

Automotive

Tesla believes that its vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology. For example, Model S and Model X compete primarily with premium sedans and premium SUVs, and Model 3 and Model Y compete with small to medium-sized sedans and compact SUVs, which are extremely competitive markets. Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles. Overall, Tesla believes these announcements and vehicle introductions, including the introduction of electric vehicles into rental car company fleets, promote the development of the electric vehicle market by highlighting the attractiveness of electric vehicles relative to the internal combustion vehicle. Many major automobile manufacturers have electric vehicles available today in major markets including the US, China and Europe, and other current and prospective automobile manufacturers are also developing electric vehicles. In addition, several manufacturers offer hybrid vehicles, including plug-in versions.

Tesla also believes that there is increasing competition for its vehicle offerings as a platform for delivering self-driving technologies, charging offerings and other features and services, and it expects to compete in this developing market through continued progress on its autopilot, full self-driving and neural network capabilities, Supercharger network and its infotainment offerings.

Energy generation and storage

Energy Storage Systems

The market for energy storage products is also highly competitive, and both established and emerging companies have introduced products that are similar to Tesla's product portfolio or that are alternatives to the elements of its systems. Tesla competes with these companies based on price, energy density and efficiency. Tesla believes that the things that give it a competitive advantage in its markets are: the specifications and features of its products, its strong brand and the modular, scalable nature of its energy storage products

Solar Energy Systems

The primary competitors to its solar energy business are the traditional local utility companies that supply energy to Tesla's potential customers. Tesla competes with these traditional utility companies primarily based on price and the ease by which customers can switch to electricity generated by Tesla's solar energy systems. Tesla also competes with solar energy companies that provide products and services similar to it. Many solar energy companies only install solar energy systems, while others only provide financing for these installations. Tesla believes it has a significant expansion opportunity with its offerings and that the regulatory environment is increasingly conducive to the adoption of renewable energy systems.

Team

Leadership

Chief Executive Officer

Elon Musk is the Chief Executive Officer of Tesla and has served the position since October 2008 and as a member of the Board since April 2004. Elon has also served as Chief Executive Officer, Chief Technology Officer and Chairman of Space Exploration Technologies Corporation, an advanced rocket and spacecraft manufacturing and services company (“SpaceX ”), since May 2002, and served as Chairman of the Board of SolarCity Corporation, a solar installation company, from July 2006 until its acquisition by Tesla in November 2016. Elon is also a founder of The Boring Company, an infrastructure company, and of Neuralink Corp., a company focused on developing brain-machine interfaces. Prior to SpaceX, Elon co-founded PayPal, an electronic payment system, which was acquired by eBay in October 2002, and Zip2 Corporation, a provider of Internet enterprise software and services, which was acquired by Compaq in March 1999. Elon has also served on the board of directors of Endeavor Group Holdings, Inc. since April 2021. Elon holds a B.A. in physics from the University of Pennsylvania and a B.S. in business from the Wharton School of the University of Pennsylvania.

Chief Financial Officer

Zachary Kirkhorn is Chief Financial Officer of Tesla and served the position since March 2019. Previously, Zach served in various finance positions continuously since joining Tesla in March 2010, other than between August 2011 and June 2013 during which he attended business school, including most recently as Vice President, Finance, Financial Planning and Business Operations from December 2018 to March 2019. Zach holds dual B.S.E. degrees in economics and mechanical engineering and applied mechanics from the University of Pennsylvania and an M.B.A. from Harvard University.

Senior Vice President

Andrew Baglino has served as Tesla's Senior Vice President, Powertrain and Energy Engineering since October 2019. Previously, Drew served in various engineering positions continuously since joining Tesla in March 2006. Drew holds a B.S. in electrical engineering from Stanford University.

Financials

What are the financial forecasts?

In keeping in-line with industry standards, the number of years of financial forecasts shown below is five years.

Income statement

Income statement[2][Note 1]
Year/Item Year 1 Year 2 Year 3 Year 4 Year 5
Year end date 31/12/2022 31/12/2023 31/12/2024 31/12/2025 31/12/2026
Revenues ($million) $78,935 $112,257 $154,816 $207,049 $268,527
Gross profits ($million) $23,680 $33,677 $46,445 $62,115 $80,558
Operating profits ($million) $11,840 $16,839 $23,222 $31,057 $40,279
Net profits ($million) $9,354 $13,302 $18,346 $24,535 $31,820

Balance sheet

Cash flow statement

What are the assumptions used to estimate the financial forecasts?

Key inputs
Description Value Commentary
Revenue
What's the estimated current size of the total addressable market? $2,975,000,000 Here, the total addressable market (TAM) is defined as the global automotive market, and based on a number of assumptions[Note 2], it is estimated that the size of the market as of today (30th May 2022), in terms of revenue, is $2.975 billion.
What's the estimated terminal annual growth rate of the total addressable market? 3% Research shows that the growth rate of the global automotive market (i.e. the total addressable market) is similar to the growth rate of global gross domestic product[3], which has averaged (medium) around 3% per year in the last 20 years (2001 to 2022)[4].
What's the estimated company peak market share? 10% Stockhub estimates that the peak market share of Tesla is around 10%, and, therefore, suggests using the share amount here.
Which distribution function do you want to use to estimate company revenue? Gaussian Research suggests that the revenue pattern of companies is similar to the pattern produced by the Gaussian distribution function (i.e. the revenue distribution is bell shaped)[5], so Stockhub suggests using that function here.
What is the estimated company lifespan? 60 years Tesla employs around 110,000, making the company a large organisation (more than 10,000 employees), and research shows that the average lifespan of a large corporation is around 50 years.[6]
What's the estimated standard deviation of company revenue? 6 years Another way of asking this question is this way: within how many years either side of the mean does 68% of revenue occur? Based on Tesla's current revenue amount (i.e. $54 billion) and Tesla's estimated lifespan (i.e. 60 years) and Tesla's estimated current stage of its lifecycle (i.e. growth stage), the Stockhub company suggests using 6 years (i.e. 68% of all sales happen within 6 years either side of the mean year), so that's what's used here.
Growth stages
How many main stages of growth is the company expected to go through? 4 stages Research suggests that a company typically goes through four distinct stages of cash flow growth.[7] Research also shows that incorporating those stages into the discounted cash flow model improves the quality of the model and, ultimately, the quality of the value estimation.[8]


In addition, research shows that a key way to determine the stage which a company is in is by examining the cash flow patterns of the company.[9] A summary of the economic links to cash flow patterns can be found in the appendix of this report. Stockhub estimates that with Tesla's operating cash flows positive (+), investing cash flows negative (-) and its financing cash flows positive (+), the company is in the second stage of growth (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth.

On 7th February 2022, Tesla said it currently expects: to continue to generate net positive operating cash flow as it has done in the last four fiscal years; its capital expenditures to be between $5.00 to $7.00 billion in 2022 and each of the next two fiscal years; and its ability to be self-funding to continue as long as macroeconomic factors support current trends in its sales. Accordingly, based on forward looking statements, it appears that the company is in stage two of the business lifecycle (i.e. the 'growth' stage), and, therefore, it has a total of three main stages of growth remaining.

What proportion of the company lifecycle is represented by growth stage 1? 30% Research suggests 30%.[10]
What proportion of the company lifecycle is represented by growth stage 2? 10% Research suggests 10%.[10]
What proportion of the company lifecycle is represented by growth stage 3? 20% Research suggests 20%.[10]
What proportion of the company lifecycle is represented by growth stage 4? 40% Research suggests 40%.[10]
Growth stage 2
Cost of goods sold as a proportion of revenue (%) 70% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)[11], and the margin for its peers is 70%.
Operating expenses as a proportion of revenue (%) 15% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)[11], and the margin for its peers is 15%.
Tax rate (%) 21% Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
Depreciation and amortisation as a proportion of revenue (%) 5% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 2)[11], and the margin for its peers is 5%.
Fixed capital as a proportion of revenue (%) 15% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[11], and the amount for its peers is 15%.
Working capital as a proportion of revenue (%) 15% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 2)[11], and the amount for its peers is 15%.
Net borrowing ($000) Zero Stockhub suggests that for simplicity, the net borrowing figure is zero.
Interest amount ($000) Zero Stockhub suggests that for simplicity, the interest amount figure is zero.
Growth stage 3
Cost of goods sold as a proportion of revenue (%) 55% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)[11], and the margin for its peers is 55%.
Operating expenses as a proportion of revenue (%) 15% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 3)[11], and the margin for its peers is 15%.
Tax rate (%) 21% Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
Depreciation and amortisation as a proportion of revenue (%) 5% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[11], and the amount for its peers is 5%.
Fixed capital as a proportion of revenue (%) 3% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 3)[11], and the amount for its peers is 3%.
Working capital as a proportion of revenue (%) 10% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[11], and the amount for its peers is 10%.
Net borrowing ($000) Zero Stockhub suggests that for simplicity, the net borrowing figure is zero.
Interest amount ($000) Zero Stockhub suggests that for simplicity, the interest amount figure is zero.
Growth stage 4
Cost of goods sold as a proportion of revenue (%) 55% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)[11], and the margin for its peers is 55%.
Operating expenses as a proportion of revenue (%) 15% Research suggests that it's best to use a similar margin rate as the one used by peers that are in the same growth stage (i.e. growth stage 4)[11], and the margin for its peers is 15%.
Tax rate (%) 21% Research suggests that it's best to use the marginal tax rate of the country in which the company mainly operates. Tesla mainly operates in the United States, and the marginal tax rate there is 21%.
Depreciation and amortisation as a proportion of revenue (%) 5% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[11], and the amount for its peers is 5%.
Fixed capital as a proportion of revenue (%) 3% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[11], and the amount for its peers is 3%.
Working capital as a proportion of revenue (%) 10% Research suggests that it's best to use a similar amount as the one used by peers that are in the same growth stage (i.e. growth stage 4)[11], and the amount for its peers is 10%.
Net borrowing ($000) Zero Stockhub suggests that for simplicity, the net borrowing figure is zero.
Interest amount ($000) Zero Stockhub suggests that for simplicity, the interest amount figure is zero.

Risks

As with any investment, investing in Tesla carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Tesla is high.

Risks related to the ability to grow the business

  • Tesla may be impacted by macroeconomic conditions resulting from the global COVID-19 pandemic.
  • Tesla may experience delays in launching and ramping the production of its products and features, or Tesla may be unable to control its manufacturing costs.
  • Tesla may be unable to grow its global product sales, delivery and installation capabilities and its servicing and vehicle charging networks, or Tesla may be unable to accurately project and effectively manage its growth.
  • Tesla's future growth and success is dependent upon consumers’ demand for electric vehicles and specifically its vehicles in an automotive industry that is generally competitive, cyclical and volatile.
  • Tesla's suppliers may fail to deliver components according to schedules, prices, quality and volumes that are acceptable to us, or Tesla may be unable to manage these components effectively.
  • Tesla may be unable to meet its projected construction timelines, costs and production ramps at new factories, or Tesla may experience difficulties in generating and maintaining demand for products manufactured there.
  • Tesla will need to maintain and significantly grow its access to battery cells, including through the development and manufacture of its own cells, and control its related costs.
  • Tesla faces strong competition for its products and services from a growing list of established and new competitors.

Risks related to the company's operations

  • Tesla may experience issues with lithium-ion cells or other components manufactured at Gigafactory Nevada and Gigafactory Shanghai, which may harm the production and profitability of its vehicle and energy storage products.
  • Tesla faces risks associated with maintaining and expanding its international operations, including unfavorable and uncertain regulatory, political, economic, tax and labor conditions.
  • Tesla's business may suffer if its products or features contain defects, fail to perform as expected or take longer than expected to become fully functional.
  • Tesla may be required to defend or insure against product liability claims.
  • Tesla will need to maintain public credibility and confidence in its long-term business prospects in order to succeed.
  • Tesla may be unable to effectively grow, or manage the compliance, residual value, financing and credit risks related to, its various financing programs.
  • Tesla must manage ongoing obligations under its agreement with the Research Foundation for the State University of New York relating to its Gigafactory New York.
  • If Tesla is unable to attract, hire and retain key employees and qualified personnel, its ability to compete may be harmed.
  • Tesla is highly dependent on the services of Elon Musk, its Chief Executive Officer.
  • Tesla's information technology systems or data, or those of its service providers or customers or users could be subject to cyber-attacks or other security incidents, which could result in data breaches, intellectual property theft, claims, litigation, regulatory investigations, significant liability, reputational damage and other adverse consequences.
  • Any unauthorized control or manipulation of Tesla's products’ systems could result in loss of confidence in it and its products.
  • Tesla's business may be adversely affected by any disruptions caused by union activities.
  • Tesla may choose to or be compelled to undertake product recalls or take other similar actions.
  • Tesla's current and future warranty reserves may be insufficient to cover future warranty claims.
  • Tesla's insurance coverage strategy may not be adequate to protect it from all business risks.
  • Tesla's debt agreements contain covenant restrictions that may limit its ability to operate its business.
  • Additional funds may not be available to Tesla when it needs or want them.
  • Tesla may be negatively impacted by any early obsolescence of its manufacturing equipment.
  • Tesla holds and may acquire digital assets that may be subject to volatile market prices, impairment and unique risks of loss.
  • There is no guarantee that Tesla will have sufficient cash flow from its business to pay its indebtedness or that it will not incur additional indebtedness.
  • Tesla is exposed to fluctuations in currency exchange rates.
  • Tesla may need to defend itself against intellectual property infringement claims, which may be time-consuming and expensive.
  • Increased scrutiny and changing expectations from stakeholders with respect to the Company's ESG practices may result in additional costs or risks.
  • Tesla's operations could be adversely affected by events outside of its control, such as natural disasters, wars or health epidemics.

Risks related to government laws and regulations

  • Demand for Tesla's products and services may be impacted by the status of government and economic incentives supporting the development and adoption of such products.
  • Tesla is subject to evolving laws and regulations that could impose substantial costs, legal prohibitions or unfavourable changes upon its operations or products.
  • Any failure by Tesla to comply with a variety of United States and international privacy and consumer protection laws may harm the company.
  • Tesla could be subject to liability, penalties and other restrictive sanctions and adverse consequences arising out of certain governmental investigations and proceedings.
  • Tesla may face regulatory challenges to or limitations on its ability to sell vehicles directly.

Risks related to the ownership of the company's common stock

  • The trading price of Tesla's common stock is likely to continue to be volatile.
  • Tesla's financial results may vary significantly from period to period due to fluctuations in its operating costs and other factors.
  • Tesla may fail to meet its publicly announced guidance or other expectations about its business, which could cause its stock price to decline.
  • Transactions relating to Tesla's convertible senior notes may dilute the ownership interest of existing stockholders, or may otherwise depress the price of its common stock.
  • If Elon Musk were forced to sell shares of Tesla's common stock that he has pledged to secure certain personal loan obligations, such sales could cause its stock price to decline.
  • Anti-takeover provisions contained in Tesla's governing documents, applicable laws and its convertible senior notes could impair a takeover attempt.

Valuation

What's the expected return of an investment in the company?

The Stockhub company estimates that the expected return of an investment in the company over the next five years is 72%. In other words, an £1,000 investment in the company is expected to return £1,720 in five years time. The assumptions used to estimate the return figure can be found in the table below.

Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 72%), then an investment in the company is considered to be a 'suitable' one.

What are the assumptions used to estimate the return?

Key inputs
Description Value Commentary
Which valuation model do you want to use? Discounted cash flow There are two main approaches to estimate the value of an investment:
  1. By calculating the present value of the investment's expected future cash flows (i.e. discounted cash flow valuation); and
  2. By comparing the investment to other similar investments (i.e. relative valuation).

Research suggests that in terms of estimating the expected return of an investment over a period of 12-months or more, the approach that is more accurate is the discounted cash flow approach[12], so that's the approach that Stockhub suggests to use here; nevertheless, for completeness purposes, separately, the valuation of the company is also estimated using the using the relative valuation approach (the valuation based on the relative approach can be found in the appendix of this report).

Tesla has never paid cash dividends, and on 7th February 2022, it said that it currently does not anticipate paying any cash dividends in the foreseeable future. Accordingly, Stockhub suggests using the free cash flow valuation method (rather than the dividend discount model).

Which financial forecasts to use? Stockhub The only available long-term forecasts (i.e. >15 years) are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
Growth stage 2
Discount rate (%) 8% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 100% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 2) is 100%.
Growth stage 3
Discount rate (%) 8% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 100% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 3) is 100%.
Growth stage 4
Discount rate (%) 8% There are two key risk parameters for a firm that need to be estimated: its cost of equity and its cost of debt. A key way to estimate the cost of equity by looking at the beta (or betas) of the company in question, the cost of debt from a measure of default risk (an actual or synthetic rating) and apply the market value weights for debt and equity to come up with the cost of capital.
Probability of success (%) 100% Research suggests that a suitable rate for a company in this growth stage (i.e. stage 4) is 100%.
Other key inputs
What's the current value of the company? $688 billion As at 30th May 2022, the Stockhub company estimates the current value of its company at $688 billion.
Which time period do you want to use to estimate the expected return? Between now and five years time Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.

Sensitive analysis

The main inputs that result in the greatest change in the expected return of the Tesla investment are, in order of importance (from highest to lowest):

  1. The size of the total addressable market (the default time-weighted average rate is $3.0 trillion);
  2. Tesla peak market share (the default share is 10%); and
  3. The discount rate (the default time-weighted average rate is 8%).

The impact of a 50% change in those main inputs to the expected return of the Tesla investment is shown in the table below.

Tesla investment expected return sensitive analysis
Main input 50% worse Unchanged 50% better
The size of the total addressable market (14%) 72% 158%
Tesla peak market share (14%) 72% 158%
The discount rate 30% 72% 136%

Appendix

Financial statements

Balance sheet
Year end date 31/12/2021 31/12/2020 31/12/2019 31/12/2018
Current Assets
Cash and Cash Equivalents ($million) $17,576 $19,384 $6,268 $3,879
Short-Term Investments ($million) $131 -- -- --
Net Receivables ($million) $1,913 $1,886 $1,324 $949
Inventory ($million) $5,757 $4,101 $3,552 $3,113
Other Current Assets ($million) $1,723 $1,346 $959 $366
Total Current Assets ($million) $27,100 $26,717 $12,103 $8,307
Long-Term Assets
Long-Term Investments ($million) -- -- -- $422
Fixed Assets ($million) $25,411 $17,396 $14,061 $13,420
Goodwill ($million) $200 $207 $198 $68
Intangible Assets ($million) $257 $313 $339 $282
Other Assets ($million) $9,163 $7,515 $7,608 $7,241
Deferred Asset Charges ($million) -- -- -- --
Total Assets ($million) $62,131 $52,148 $34,309 $29,740
Current Liabilities
Accounts Payable ($million) $15,744 $9,906 $6,993 $5,499
Short-Term Debt / Current Portion of Long-Term Debt ($million) $1,589 $2,132 $1,785 $2,568
Other Current Liabilities ($million) $2,372 $2,210 $1,889 $1,926
Total Current Liabilities ($million) $19,705 $14,248 $10,667 $9,993
Long-Term Debt ($million) $5,245 $9,556 $11,634 $9,404
Other Liabilities ($million) $3,546 $3,330 $2,691 $3,039
Deferred Liability Charges ($million) $2,052 $1,284 $1,207 $991
Misc. Stocks ($million) $826 $850 $849 $834
Minority Interest ($million) $568 $655 $643 $556
Total Liabilities ($million) $31,374 $29,268 $27,048 $24,261
Stock Holders Equity
Common Stocks ($million) $1 $1 $1 --
Capital Surplus ($million) $331 -$5,399 -$6,083 -$5,318
Retained Earnings -- -- -- --
Treasury Stock ($million) $29,803 $27,260 $12,736 $10,249
Other Equity ($million) $54 $363 -$36 -$8
Total Equity ($million) $30,189 $22,225 $6,618 $4,923
Total Liabilities & Equity ($million) $62,131 $52,148 $34,309 $29,740
Cash flow
Year end date 31/12/2021 31/12/2020 31/12/2019 31/12/2018
Net Income ($million) $5,519 $721 -$862 -$976
Cash Flows-Operating Activities
Depreciation ($million) $2,911 $2,322 $2,154 $2,060
Net Income Adjustments ($million) $2,424 $2,575 $1,375 $1,043
Changes in Operating Activities
Accounts Receivable ($million) -$130 -$652 -$367 -$497
Changes in Inventories ($million) -$1,709 -$422 -$429 -$1,023
Other Operating Activities ($million) -$3,676 -$1,667 -$937 -$504
Liabilities ($million) $6,033 $2,925 $1,384 $2,082
Net Cash Flow-Operating ($million) $11,497 $5,943 $2,405 $2,098
Cash Flows-Investing Activities
Capital Expenditures ($million) -$6,514 -$3,232 -$1,432 -$2,319
Investments ($million) -$132 -- -- --
Other Investing Activities ($million) -$1,222 $100 -$4 -$18
Net Cash Flows-Investing ($million) -$7,868 -$3,132 -$1,436 -$2,337
Cash Flows-Financing Activities
Sale and Purchase of Stock ($million) $699 $12,675 $1,555 $727
Net Borrowings ($million) -$5,732 -$2,488 $798 $89
Other Financing Activities ($million) -- -- -- --
Net Cash Flows-Financing ($million) -$5,203 $9,973 $1,529 $574
Effect of Exchange Rate ($million) -$183 $334 $8 -$23
Net Cash Flow ($million) -$1,757 $13,118 $2,506 $312
Income statement
Year end date 31/12/2021 31/12/2020 31/12/2019 31/12/2018
Total Revenue $53,823 $31,536 $24,578 $21,461
Cost of Revenue $40,217 $24,906 $20,509 $17,419
Gross Profit $13,606 $6,630 $4,069 $4,042
Operating Expenses
Research and Development $2,593 $1,491 $1,343 $1,460
Sales, General and Admin. $4,517 $3,145 $2,646 $2,835
Non-Recurring Items -$27 -- $149 $135
Other Operating Items -- -- -- --
Operating Income $6,523 $1,994 -$69 -$388
Add'l income/expense items $191 -$92 $89 $46
Earnings Before Interest and Tax $6,714 $1,902 $20 -$342
Interest Expense $371 $748 $685 $663
Earnings Before Tax $6,343 $1,154 -$665 -$1,005
Income Tax $699 $292 $110 $58
Minority Interest -- -- -- --
Equity Earnings/Loss Unconsolidated Subsidiary -$125 -$141 -$87 $87
Net Income-Cont. Operations $5,519 $721 -$862 -$976
Net Income $5,519 $721 -$862 -$976
Net Income Applicable to Common Shareholders $5,519 $721 -$862 -$976

Relative valuation approach

What's the expected return of an investment in Tesla?

Accordingly, Stockhub estimates that the expected return of an investment in Tesla Inc over the next five years is 4.4x. In other words, an £1,000 investment in the company is expected to return £4,400 in five years time. The assumptions used to estimate the return figure can be found in the table below.

Assuming that a suitable return level over five years is 10% per year and Tesla achieves its expected return level (of 4.4x), then an investment in the company is considered to be a 'suitable' one.

What are the assumptions used to estimate the return figure?

Key inputs
Description Value Commentary
Which type of multiple do you want to use? Growth-adjusted EV/sales For the numerator, Stockhub believes that to account for the different financial leverage levels of its peers, it's best to use enterprise value (EV), rather than price. For the denominator, Stockhub believes that because it expects Tesla to reinvest almost all of its revenue back into the business over the five year forecast period and therefore its earnings are expected to be abnormally low over the period, it's best to use sales. Accordingly, Stockhub suggests valuing its company using the EV/sales ratio. However, Stockhub feels that to take into account the different business lifecycle stages of its peers, the most suitable valuation multiple to use is the growth-adjusted EV/sales multiple[Note 3], rather than the EV/sales multiple.
In regards to the growth-adjusted EV/sales multiple, for the sales figure, which year to you want to use? Year 5 Stockhub suggests that with sales forecast to grow exponential over the five year forecast period, it's best to use forward-looking data, rather than historic data.


In regards to the growth-adjusted EV/sales multiple, for the sales figure, Stockhub suggests that in order to account for the forecasted exponential growth of the business, it's best to use one at the end of the forecast period (i.e. Year 5).

In regards to the growth-adjusted EV/sales multiple, for the sales growth figure, which year(s) do you want to use? Year 6 to 8, from now Stockhub suggests that for the sales growth figure, it's best to use Year 6 to 8.
In regards to the growth-adjusted EV/sales multiple, what multiple figure do you want to use? 89x In Stockhub's view, Tesla closest peer is Apple. Apple trades on a multiple of 89x.
Which financial forecasts to use? Stockhub The only available forecasts are the ones that are supplied by the Stockhub company (the forecasts can be found in the financials section of this report), so Stockhub suggests using those.
What's the current value of the Stockhub company? $688 billion As at 21st May 2022, the current value of its company at $688 billion.
Which time period do you want to use to estimate the expected return? Between now and five years time Stockhub suggests that to account for general market cyclicity, it's best to estimate the expected return of the company between now and five years time.

Tesla peer(s)

Valuation table
Investments Industry Enterprise value/sales 1-year forward revenue growth rates (%) Growth-adjusted enterprise value/sales ratio
Apple Inc. Internet content & communication 7.27x[13] 8.20%[13] 89x

Economic links to cash flow patterns

Economic links to cash flow patterns
Cash flow type Introduction Growth Shake out Mature Decline
Operating - + +/- + -
Investing - - +/- - +
Financing + + +/- - +/-

Notes

Bid-ask spread

The bid–ask spread is the difference between the prices quoted for an immediate sale (ask) and an immediate purchase (bid) for the investment.

For example, if the price to buy an investment is $663.90 and the price to sell the investment is $663.89, the bid-ask spread of the investment is $0.01 (i.e.$663.90 minus $663.89). Converting the figure into percentage, the bid-ask spread is 0.0015063% (i.e. $0.01 divided by $663.90).

Investment risk

Research shows that an investment has two main types of risks: 1) non-systematic and 2) systematic. Systematic risk is the risk related to the overall market, and non-systematic risk is the risk that's specific to an individual investment. Evidence shows that taking on non-systematic risk is inefficient, and it's, therefore, best to eliminate it; and in most cases, elimination is fairy easy to do [by holding a diversified portfolio of investments (i.e. around 15 investments)]. Accordingly, when assessing the riskiness of an investment, it’s best to look at the systematic risk only (i.e. ignore the non-systematic risk). A key measure of systematic risk is beta, and a main way to determine the riskiness of an investment is to compare the beta of the investment with the beta of the market, which is 1. For example, Tesla's beta is 2.12, and is, accordingly, 112% above the market beta (of 1); assuming that a 'high' level of riskiness is 50% or more above the market beta, then the riskiness of investing in Tesla is considered to be 'high' (112%>50%).

Risk rating
Rating Beta
Low Equal to or below 0.5
Medium Between 0.5 and 1.5
High Equal to or above 1.5

Actions

To invest in Tesla, click here.

To contact Tesla, click here.

References

  1. https://www.tesla.com/en_GB/semi
  2. Source: Stockhub Limited
  3. http://www.robertpicard.net/files/econgrowthandadvertising.pdf
  4. https://www.macrotrends.net/countries/WLD/world/gdp-growth-rate
  5. http://escml.umd.edu/Papers/ObsCPMT.pdf
  6. Stadler, Enduring Success, 3–5.
  7. Levie J, Lichtenstein BB (2010) A terminal assessment of stages theory: Introducing a dynamic approach to entrepreneurship. Entrepreneurship: Theory & Practice 34(2): 317–350. https://doi.org/10.1111/j.1540-6520.2010.00377.x
  8. Stef Hinfelaar et al.:, 2019.
  9. Dickinson, 2010.
  10. 10.0 10.1 10.2 10.3 http://escml.umd.edu/Papers/ObsCPMT.pdf
  11. 11.00 11.01 11.02 11.03 11.04 11.05 11.06 11.07 11.08 11.09 11.10 11.11 11.12 11.13 11.14 http://people.stern.nyu.edu/adamodar/pdfiles/papers/younggrowth.pdf
  12. Demirakos et al., 2010; Gleason et al., 2013
  13. 13.0 13.1 Morningstar, Inc.


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