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The 420 Hotels
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== Introduction == '''A new strain of hotel chain''' At 420 E. 11th Ave in downtown Denver, an iconic hotel is the seed for an ambitious concept. The 420 Hotels aspires to be at the forefront of a new type of cannabis hospitality—a chain of boutique properties that combine high-end hotel accommodations with a members-only cannabis club. This offering pertains to equity in the entire hotel chain, with terms set out in the investment agreement. While the cannabis industry is booming, the cannabis tourism industry has been held back by a lack of state and local regulations. In March, Forbes [https://www.forbes.com/sites/willyakowicz/2021/03/03/us-cannabis-sales-hit-record-175-billion-as-americans-consume-more-marijuana-than-ever-before/?sh=7e5628792bcf reported] that sales rose 46% nationwide in 2020, and that 48% of adults in Colorado partake—the highest percentage in the country. Complimenting this backdrop of market growth, The 420 Hotels founder Chris Chiari acquired a unique property to serve as an initial and keystone location. The 420 Hotels fills a need in the market by pairing four-star overnight accommodations with a licensed cannabis consumption lounge. [[File:ZVg6jx7mEycAq7 Wy1o8-oQs5B1sa4cAu1qPUBn0rsitKfz.png]]
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