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True Made Foods
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== Vision == '''Remaking it right''' We are out to create a world where people can enjoy their favorite foods, guilt-free and without compromise. We started by revolutionizing America’s favorite iconic condiments with the sweetness of real fruits and vegetables instead of sugar. Now there’s no negotiation or compromise at the dinner table, the backyard barbecue, or the ballpark, just extra veggies hidden in crave-able goodness. We want to be the next great American food company and completely take over the categories we are currently operating in. But in the short-term, our goal is to grow True Made Foods to +$10MM in annual sales in the next two years (by EOY 2022) and +$100MM in annual sales by 2026. Our strategic plan is to focus on distribution and velocity growth in conventional and natural grocery channels in 2021 and 2022, while also expanding into food service. We plan to close contracts with 10x colleges and universities by the end of 2021. In 2021, we launched 1,000 new placements in banners like Safeway, Stop & Shop and Harris Teeter. In 2022, we plan to expand into Target, HEB and Publix. In 2023, we plan to expand into club channels (e.g. Costco). We also plan to use True Made Foods as a brand platform and expand into complimentary categories once we are established in our current categories and over $10MM in sales.
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