Editing Uncooked
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'''The un-restaurant: an omnichannel plant-based food company''' | '''The un-restaurant: an omnichannel plant-based food company''' | ||
== Summary == | == Summary == | ||
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== Problem == | == Problem == | ||
== The typical Quick Serve Restaurant (QSR) is: == | |||
== Solution == | == Solution == | ||
== Imagine a world where you can make a selfless choice by making a selfish one == | |||
Un·cooked is a plant-based food company revolutionizing the way people consume healthy food. | Un·cooked is a plant-based food company revolutionizing the way people consume healthy food. | ||
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Come feed tomorrow with us! | Come feed tomorrow with us! | ||
=== Mission driven === | |||
=== Omnichannel === | |||
=== Experiential === | |||
=== Return to source === | |||
== Product == | == Product == | ||
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== Food for all times of the day! == | == Food for all times of the day! == | ||
Uncooked sells a variety of healthful and delicious foods and beverages, including: bowls, sushi, overnight oats, smoothies, smoothie bowls, muffins and donuts, cake cups, coffee, and infused/zero-proof cocktails. | Uncooked sells a variety of healthful and delicious foods and beverages, including: bowls, sushi, overnight oats, smoothies, smoothie bowls, muffins and donuts, cake cups, coffee, and infused/zero-proof cocktails. | ||
== Traction == | == Traction == | ||
== 212% Year over Year growth* == | |||
$1M+ lifetime revenue | $1M+ lifetime revenue | ||
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$10M forecasted run-rate by 2024 | $10M forecasted run-rate by 2024 | ||
''* Click here for important information regarding Financial Projections which are not guaranteed'' | |||
=== In the news === | === In the news === | ||
== Customers == | == Customers == | ||
== Identifying our demographic == | |||
=== Customer Values === | |||
health-minded | |||
digitally native | |||
curious | |||
conscious | |||
desire to return to source | |||
=== Customer breakdown === | |||
== Business model == | == Business model == | ||
== 4 revenue channels == | |||
=== 1. Physical locations === | |||
=== 2. Direct to consumers === | |||
=== 3. Partnerships === | |||
=== 4. B2B === | |||
== Market == | == Market == | ||
== $74.2B plant-based food market by 2027 == | |||
=== Continued aggregate growth ~12% from 2020 to 2027 === | |||
66% of consumers have increased their spend on fresh food, and 75% are actively looking for healthier food. | 66% of consumers have increased their spend on fresh food, and 75% are actively looking for healthier food. | ||
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== Competition == | == Competition == | ||
== Un·cooked vs the typical QSR == | |||
=== Comparables === | === Comparables === | ||
== Vision and strategy == | == Vision and strategy == | ||
== Community growth, and expansion == | |||
=== Near Term === | |||
* Build out digital infrastructure to offer 1 day shipping. | |||
* Grow run rate to $5M.* | |||
* Look for 2 additional locations informed by our community. | |||
* Open a 3 partnership locations. | |||
* Expand b2b presence in local grocers and specialty stores. | |||
''*Click here for important information regarding Financial Projections'' ''which are not guaranteed.'' | |||
* | |||
=== Medium Term === | |||
* Open a new market informed by our | * Open a new market informed by our community and robust 1 day ship points. | ||
* | * Florida, Texas, Northeast, or California. | ||
* Flesh out distribution in | * Flesh out distribution in advance to national distribution. | ||
=== Long term === | |||
* | * National distribution in all major markets. | ||
* Be the first | * Be the first omnichannel food business in the USA offering whole plant-based food at scale! | ||
== Funding == | == Funding == | ||
== Bootstrapped to prove the concept! == | |||
We have a laser focus on doing business the right way, and only bringing people on board that believe in what we are doing. | We have a laser focus on doing business the right way, and only bringing people on board that believe in what we are doing. | ||
== Founders == | == Founders == | ||
== Our family == | |||
Jeremy | |||
''The “Why” CEO'' | ''The “Why” CEO'' | ||
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* Expert in finding win-win-win opportunities | * Expert in finding win-win-win opportunities | ||
Kaitlyn | |||
''The “How” CBO'' | ''The “How” CBO'' | ||
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* Leader of the most profitable division of one of the largest corrugated companies in North America | * Leader of the most profitable division of one of the largest corrugated companies in North America | ||
Carole | |||
''The ”What” COO'' | ''The ”What” COO'' |