Editing Uncooked

Warning: You are not logged in. Your IP address will be publicly visible if you make any edits. If you log in or create an account, your edits will be attributed to your username, along with other benefits.

The edit can be undone. Please check the comparison below to verify that this is what you want to do, and then publish the changes below to finish undoing the edit.

Latest revision Your text
Line 1: Line 1:
'''The un-restaurant: an omnichannel plant-based food company'''
'''The un-restaurant: an omnichannel plant-based food company'''
[[File:Uncookedlogo.png|thumb|200x200px]]


== Summary ==
== Summary ==
Line 13: Line 12:
== Problem ==
== Problem ==


=== The typical Quick Serve Restaurant (QSR) is: ===
== The typical Quick Serve Restaurant (QSR) is: ==
[[File:2fcd3211220da87c7e078b09ca7d0ee739644512.png]]
 
[[File:Fa651552044413e129133ba95c2b2155319f4e6c.png]]


== Solution ==
== Solution ==


=== Imagine a world where you can make a selfless choice by making a selfish one ===
== Imagine a world where you can make a selfless choice by making a selfish one ==
Un·cooked is a plant-based food company revolutionizing the way people consume healthy food.
Un·cooked is a plant-based food company revolutionizing the way people consume healthy food.


Line 27: Line 23:
Come feed tomorrow with us!
Come feed tomorrow with us!


[[File:C083d47334a77ba3403c3c0c119d14a8891be1f.png]]
=== Mission driven ===
 
'''Mission driven'''
 
'''Omnichannel'''


'''Experiential'''
=== Omnichannel ===


'''Return to source'''
=== Experiential ===


[[File:50c1a01e141d5abcf4ebd037521923c98e53c3f9.png]]
=== Return to source ===


== Product ==
== Product ==
Line 43: Line 35:
== Food for all times of the day! ==
== Food for all times of the day! ==
Uncooked sells a variety of healthful and delicious foods and beverages, including: bowls, sushi, overnight oats, smoothies, smoothie bowls, muffins and donuts, cake cups, coffee, and infused/zero-proof cocktails.
Uncooked sells a variety of healthful and delicious foods and beverages, including: bowls, sushi, overnight oats, smoothies, smoothie bowls, muffins and donuts, cake cups, coffee, and infused/zero-proof cocktails.
[[File:9ebaabe4fad870573b3606540f69a6697b44757c.png]]


== Traction ==
== Traction ==


=== 212% Year over Year growth* ===
== 212% Year over Year growth* ==
[[File:0493592b18824cd447b06e58e044c078404b7b00.png]]
 
$1M+ lifetime revenue
$1M+ lifetime revenue


Line 59: Line 47:
$10M forecasted run-rate by 2024
$10M forecasted run-rate by 2024


[[File:D251fe4af932e3e79c268d8c895a3f06deb0b284.png]]
''* Click here for important information regarding Financial Projections which are not guaranteed''


=== In the news ===
=== In the news ===
[[File:Ab9ad23a46a322c5eef1c970463283dc823451f.png]]


== Customers ==
== Customers ==


=== Identifying our demographic ===
== Identifying our demographic ==
 
==== Customer Values ====
'''health-minded'''


'''digitally native'''
=== Customer Values ===
health-minded


'''curious'''
digitally native


'''conscious'''
curious


'''desire to return to source'''
conscious


[[File:22d582896de40a7d4f924f0186478de6ef80ae.png]]
desire to return to source


==== Customer breakdown ====
=== Customer breakdown ===
[[File:C439c5ac3bab6c243d14237ad8d1feeef57119b0.png]]


== Business model ==
== Business model ==


=== 4 revenue channels ===
== 4 revenue channels ==
[[File:Dc85dcb2a2838addb461d9612b49cbfd8b9a3082.png]]


==== 1. Physical locations ====
=== 1. Physical locations ===
[[File:0eda814e0f14e4ac4152398617892e412c2d834.png]]


==== 2. Direct to consumers ====
=== 2. Direct to consumers ===
[[File:0509ee7eacedb3a34b675fa6825e0fb1130335f9.png]]


==== 3. Partnerships ====
=== 3. Partnerships ===
[[File:Ca87a24f0c4d52b744041502e46328d54a0faabf.png]]


==== 4. B2B ====
=== 4. B2B ===
[[File:F23cc97378d29598926391857b18482ea0cb5130.png]]


== Market ==
== Market ==


=== $74.2B plant-based food market by 2027 ===
== $74.2B plant-based food market by 2027 ==
'''Continued aggregate growth ~12% from 2020 to 2027'''


=== Continued aggregate growth ~12% from 2020 to 2027 ===
66% of consumers have increased their spend on fresh food, and 75% are actively looking for healthier food.
66% of consumers have increased their spend on fresh food, and 75% are actively looking for healthier food.


Line 112: Line 91:
== Competition ==
== Competition ==


=== Un·cooked vs the typical QSR ===
== Un·cooked vs the typical QSR ==
[[File:Aa87e176ca56375380d28dfec10f230cfb07d641.png]]


=== Comparables ===
=== Comparables ===
[[File:2ae1a97b2c788b21a9c6c4ca50783fcffe6549c.png]]


== Vision and strategy ==
== Vision and strategy ==


=== Community growth, and expansion ===
== Community growth, and expansion ==
 
=== Near Term ===


==== Near Term ====
* Build out digital infrastructure to offer 1 day shipping.
* Grow run rate to $5M.*
* Look for 2 additional locations informed by our community.
* Open a  3 partnership locations.
* Expand b2b presence in local grocers and specialty stores.


* Build out digital infrastructure to offer '''1 day shipping.'''
''*Click here for important information regarding Financial Projections'' ''which are not guaranteed.''
* Grow run rate to '''$5M.*'''
* Look for 2 additional locations '''informed by our community.'''
* Open a  3 '''partnership locations.'''
* Expand b2b presence in '''local grocers and specialty stores.'''


==== Medium Term ====
=== Medium Term ===


* Open a new market informed by our '''community and robust 1 day ship points.'''
* Open a new market informed by our community and robust 1 day ship points.  
* '''Florida''', '''Texas''', '''Northeast''', or '''California'''.
* Florida, Texas, Northeast, or California.
* Flesh out distribution in '''advance to national distribution.'''
* Flesh out distribution in advance to national distribution.


==== Long term ====
=== Long term ===


* '''National distribution''' in all major markets.  
* National distribution in all major markets.  
* Be the first '''omnichannel food business in the USA''' offering whole plant-based food at scale!
* Be the first omnichannel food business in the USA offering whole plant-based food at scale!
[[File:25b31ea01f5900cba1dd7f72a83dabe3753ad509.png]]


== Funding ==
== Funding ==


=== Bootstrapped to prove the concept! ===
== Bootstrapped to prove the concept! ==
We have a laser focus on doing business the right way, and only bringing people on board that believe in what we are doing.
We have a laser focus on doing business the right way, and only bringing people on board that believe in what we are doing.


== Founders ==
== Founders ==


=== Our family ===
== Our family ==
[[File:89ac68f9915451bda12693e2e0b96e3954e61ad1.png]]
Jeremy  
 
'''Jeremy'''


''The “Why” CEO''
''The “Why” CEO''
Line 160: Line 136:
* Expert in finding win-win-win opportunities
* Expert in finding win-win-win opportunities


'''Kaitlyn'''
Kaitlyn  


''The “How” CBO''
''The “How” CBO''
Line 168: Line 144:
* Leader of the most profitable division of one of the largest corrugated companies in North America
* Leader of the most profitable division of one of the largest corrugated companies in North America


'''Carole'''
Carole  


''The ”What” COO''
''The ”What” COO''
Please note that all contributions to Stockhub may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see Stockhub:Copyrights for details). Do not submit copyrighted work without permission!
Cancel Editing help (opens in new window)