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VONMERCIER
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== Market == '''Pioneering new markets & capitalizing in existing''' === Enter then expand === [[File:8db886c6ce787034d69ab6e68e1c5fa54543315.png]] VonMercier is entering the global market by '''targeting the luxury end of the Recreation business-to-consumer (B2C) vehicle market with the Arosa'''. Vehicle models will be further developed to serve the Yacht Tender and Luxury business-to-business (B2B) markets. Ruggedization and utility elements will be added to models to target the business-to-government (B2G) and search and rescue (SAR) markets. === Forge new markets === New markets will be created as the Arosa introduces the world to easy to use and attractive electric hover vehicles. [[File:20558e43322684b9e9bb8cc801d526d27168b7ff.png]] The specific segment of yacht tenders and "big kid toys" has seen a rise in popularity in shore-capable landing craft. The Arosa will stand out from the competition in this segment for both individual and resort customers. === Drive growth through innovation in the hovercraft market === ''"The limitations of hovercraft have prevented adoption on large scale. Lack of control, high noise, low efficiency, and lack of common comfort have prevented hovercraft from being used as a feasible means of mass transport. However, the commercial and military sectors have seen growth in hovercraft use, despite the shortcomings."'' -Source: Mordor Intelligence 2021 market report === Capture share in commercial and military markets === ==== Global market for commercial and military hovercraft: ==== * '''$148 Million''' * '''2.1% Rev Growth''' Projection [[File:Db9dbd7404e2a44d9c0e1cae44124c64a38dc1c4.png]] Military Hovercraft Market (Global) [[File:Ed5243845cee6083e480c34a12010177cd9b5d.png]] Commercial Hovercraft Market (Global) === Capture share in existing marine recreation markets === VonMercier technology innovation and product development will lead to market capture in existing boat and hovercraft markets. ==== Boat building market in the United States: ==== * '''$6.5 Billion''' * '''2.8% Rev Growth''' Projection [[File:470f750fd77670a5d4f04b95069214b83835a0fd.png]] The market for marine recreation is large and growing.
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