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== Business model == === An omni-channel approach to the category: DTC, retail, gifting === '''DTC is for superfans, while retail is for discovery. They need to feed each other.''' # DTC allows the brand to have direct contact with highly engaged customers and nurture them into brand evangelists—while getting all their data, allowing us to understand purchase patterns. # Retail customers are in discovery mode, and their purchases are influenced by their peers, their social media presence, and word of mouth. # Gifting platform customers become enamored of the product, have few price objections, and will repeatedly engage new people at a zero cost. [[File:Fee1844c6af90c1f98cf4968001803183a43719.png]] '''By 2025, 85% of our revenue will be from retail.'''
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