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Wunderkeks
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== Vision and strategy == '''We win by leveraging our own data and customers from our DTC business to inform the path forward.''' Direct-to-consumer is a great foundation to build: [[File:F767d0f640f78a30a3ff18f64ff5e3be364f483d.png]] ...while <u>scaling</u> towards mass retail CPG. === Product roadmap === [[File:4cb091188ba3e710e1b991b9478fdb61a25ce1.png]] === Why cookie dough? === # Easy thread to follow from cookies we're known from. # '''Dominated by legacy brands,''' there is little innovation in the category. # '''Ingredients:''' No major competitor boasts a clean label. We prototype, test, and iterate fast on DTC in order to come to retailers with hard data and an an eager audience. === Building demand === We focus on building up one key national retailer to get a nationwide footprint as fast as possible [[File:0df215c46cb3a63f6a6f27af9fb801df43a0b05e.png]] ==== Door growth path ==== [[File:Bb6470430002c9631edfdc94a5997da2c9018cdc.png]] ==== Growth projections ==== [[File:9ca203501a2906eec7e0b5b6a716f4a5aabf094d.png]]
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