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Wunderkeks
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== Founders == === A journey for the ages... === [[File:5bfa2d8004c7191460b0d6909c0e53ab370d54c0.png]] Hans and Luis packed two suitcases and four dogs and arrived in Austin three years ago. Making the decision to leave their home country of Guatemala was not easy; however, their drive and focus to live life on their own terms and build their dream was undeniable. As soon as they arrived, they hit the ground running. They were very efficient in setting up their professional kitchen space, and started testing their cookies in Farmers Markets across Austin. They were thrilled that the feedback week after week was very positive and sales showed it. But then (yes in a great story there is always a but!) the pandemic hit, and their usual sales outlets were closed. Again fast on their feet, they pivoted into e-commerce. Scaling a business is a thoughtful process as much as it is strategic. Their level of commitment to perform is beyond inspiring. They believe in their brand! They are the brand! They are not only bakers, but they are also makers! '''LUIS GRAMAJO (he/him)''' Luis has a background in CPG, running supermarket brands in the skincare and food industry across Central America. He has been the recipe developer extraordinaire and our people person. He also has implemented Wunderkeks media outreach plan into the massive success it has become. And it dos not end there as his talent for photography has been a major asset for the brand. '''HANS SCHREI (he/him)''' Hans has a background in CPG as well, running mass market brands in healthcare across Central America and the Caribbean. At Wunderkeks he is the DTC operator and marketer, and stretched his expertise with what the pandemic demanded of him. His charge is the brand's e-commerce operation, including fulfillment, acquisition and retention.
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