Editing RedThread

'''Custom-fit clothing, made to your measurements in one week, from just 2 photos'''

== Highlights ==

* Patent-pending technology to make custom-fit clothes from 2 photos
* 40% sales growth CAGR year-to-date with 2x return on marketing spend
* Clear path to profitability in 2023 & $100M in revenue by 2030
* Powerful "Size Me" body positive brand to celebrate individuality
* Loyal fans with 50% repeat purchases and low 8% return rate
* Experienced team with proven track record in growing disruptive brands
* Vision to become the most sustainable apparel brand for every body

== Problem ==

== The pant fit problem x 30M women ==
[[File:Afbb9cf191b502d284fc7062360747ab570becdf.png]]

'''33M U.S. women'''

35–70 years old

$100K+ HH Income X '''90%''' struggle to find pants that fit= '''30M''' frustrated women

'''20% – 40%''' online return rate, with fit as #1 reason for returns 

=== The Culprit: Standard Sizes ===

* Women's bodies are not standard.
* Sizes are not standard across brands.
* Over-production of apparel size runs end up in landfills.

[[File:C4feb72a818ed54c55d860c78b719df8ece5991.png]]

== Solution ==

=== The RedThread solution: Custom fit from two photos ===
We make high quality, custom-fit wardrobe essentials to your exact measurements, from just two photos, and ship them to your door in one week.

[[File:7c970b63104c281c2074217e93866f0491ed359.png]]

=== "Size Me" Brand Platform ===
Our heroic "Size Me" brand platform rejects outdated body standards and celebrates Fearless Females, the new generation of women who break the rules and pave their own way.

[[File:Ec5cec3eb926f52c5e408d54374d243f7e7440eb.png]]

=== Beyond the Perfect Fit Black Pant ===
We started with the goal to create the Perfect Fit Black Pant for $148 that is flattering, comfortable, and versatile. We are now expanding to beautifully-made, sustainably sourced, capsule pieces that every woman needs in her closet.

== Product ==

=== Custom fit is now easy, fast, and affordable ===
Until now, custom-fit clothing has been time-consuming, expensive, and requires a measuring tape. Our AI tech-powered shopping experience enables women to create their perfect custom-fit in 3 easy steps, without leaving the house.

[[File:30d5f09dce79d147a0aa75e2cf4034ad21b2721.png]]

=== Patent-Pending Technology and Supply Chain ===
We invented a patent-pending data algorithm and scalable USA supply chain to create custom-fit clothing in one week, which is the fastest in the industry.

[[File:3dc28a87c672af2707f39a1d0aadeeb6366027be.png]]

=== We Are the Fit Experts ===
Through 5 years of development and testing, we have incorporated millions of data points and client feedback to perfect our patent-pending algorithm and scalable, on-demand sewing operations.

[[File:6507975d3ae0218fbfa1804eb6b6f436c9a6a81.png]]

== Traction ==

=== Our incredible initial metrics ===
We have built a strong sales foundation and high repeat purchase with only 9 styles. Our loyal clients want more, and now is the time to grow our product line and scale.

[[File:65e3f4e4921a4054f9d070b2d062f26a3adf4b4e.png]]

=== Financial Projections* ===
Based on our year to date +40% CAGR, as we invest in new pieces in 2022, we are on track to hit $1M in sales in the next 12 months, become profitable in 2023, and achieve $100M in revenue by 2030.

[[File:B7c23b431d1369b270505052c83427d662153968.png]]

''*'' ''[https://republic.com/help/forward-looking-financial-projections-disclaimer-bda22d32-4ea8-4f51-8920-2d89729e29c8 Click here for important information regarding Financial Projections]'' ''which are not guaranteed.''

== Customers ==

=== Our customers are true fans ===
We are focused on an underserved customer: high-income women over 35, whose bodies have changed and they are seeking out high quality, great-fitting pieces that last. We deliver an exceptional, personalized, product experience that meets women where they are and creates loyal fans, with a repeat purchase rate of 50%. 

'''"The Perfect Pair of Pants."'''

Wired

'''"SF Brand RedThread Nails the Perfect-Fitting Pant."'''

San Francisco Chronicle

'''"The Future of Fashion."'''

Fashionista

'''"RedThread is changing the paradigm."'''

Forbes

[[File:59549a9aa972dda90dff318d0275539f0322b87.png]]

== Business model ==
'''68% gross margins with 50% repeat rate and only 8% returns'''

Our proven business model, with strong repeat rate, high margins, and diversified revenue streams, is ready to scale.

[[File:6d162029a6f7537389984587602dd709cb5ee6b0.png]] 

== Market ==

== Market and consumer trends are fueling our growth ==
We are competitively positioned at the intersection of the fastest growing consumer trends in the $180B U.S. women's apparel market: sustainability, hyper-personalization, and body positivity.

[[File:06a1ed9698aa9fad91a2a29797aed1736017b602.png]]

== Competition ==

=== What makes us different ===

==== Your most flattering pieces, ever ====
• Custom-made for your perfect fit

• Fit guarantee + free alterations for life

• Low 8% return rate

==== Easy shopping experience ====
• Ships in 1 week

• Only 2 photos—no measuring tape!

==== Proprietary Technology and USA Supply Chain ====
• Patent-pending fit algorithm

• Scalable zero-waste USA sewing studio

== Vision and strategy ==
'''We will become the most sustainable apparel brand in the world that fits all bodies'''

Our patent-pending technology and scalable sewing operational model creates sustainable, custom-fit clothing with zero waste. We are five years ahead of leading apparel brands, who are struggling to solve the fit issue, making us a natural acquisition target. 

We are building a disruptive brand similar to:

[[File:95916d06bb38e9415fe374372a29c457f8869ac5.png]]

== Impact ==

=== Our mission ===
'''1. Help all Women Feel Confident''' in their bodies by making it fast, easy, and affordable to get custom-fit clothing that fits perfectly.

'''2. Reduce Apparel Waste''' by becoming the most sustainable apparel brand in the world with our scalable, zero-waste, USA sewing studio and sustainable sourcing.

[[File:6cebf3c96a312debff634d25ce84c43e38440b.png]]

== Funding ==

=== Growth capital will scale our proven business model ===
To date, we've raised $1.2M in capital from independent angel investors, most of whom were customers, which was spent to build the company operations, brand, technology, and initial product line. For this capital raise, the money will be invested in new product development to drive repeat purchase and broaden our customer base.

[[File:C5f38cfc8ed888054cf220b21623e418ac8efbf8.png]]

== Leadership ==
[[File:MeghanLitchfield.png|300x300px]]

'''Meghan Litchfield'''

''CEO & Founder''

Meghan has 20+ years experience in ecommerce, retail, fashion, and technology, with a proven track record of growing powerful brands. She founded RedThread in 2018 after her own frustration with finding beautiful, well-made clothes that fit her well. Prior to starting RedThread, she was the VP of Ecommerce & Digital at GoPro, where she played a key role in growing company sales from $200M to $1.2B in 5 years. She spent her career running strategy and digital at brands like Banana Republic, art.com, Chrome Bags, and started her career at Deloitte Consulting. She is currently a Board advisor at KEEN Footwear.

[[File:Soniamartin.png|300x300px]]

'''Sonia Martin'''

''Designer and Creative Consultant as CEO and Founder of BREW Creative''

Sonia has more than two decades of experience influencing and shaping fashion brands. She has led design teams at Abercrombie + Fitch, Juicy Couture, Banana Republic, and most recently, Everlane. At Everlane, she advanced the brand’s commitment to sustainable fashion, social justice, and established the company’s fashion methodology: commitment first, responsible design, conscious growth.

As the Founder and CEO of Brew Creative agency, Sonia has partnered with the RedThread team to lead apparel design and creative direction. Her inaugural collection will be launched in Fall of 2022.

== Summary ==
'''Join us in transforming the outdated apparel industry'''

The antiquated, wasteful apparel industry is ripe for disruption and we are leading the revolution to help all women feel great in their perfect-fit clothing and to reduce apparel waste for good. 

We have built a strong business foundation with our patent-pending technology, loyal client base, and initial product offering. Now is the time to expand. Join us!

[[File:7096ef55cf2795afb4c826d6b07f22732982b954.png]]

== RedThread Team ==
'''Meghan Litchfield'''

Founder

'''Sonia Martin'''

Designer and Creative Consultant

'''Robyn LeMessurier'''

Fit Analyst

'''Kerrie Hogueison'''

Client Services and Operations

'''Evan Peterson'''

Digital Marketing and CRM

'''Matt Chappell'''

Web Design and Branding

'''Robert Frank'''

Advisor, Former EVP at Gap Inc.