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Cushon
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==Summary<ref name=":0">Source: the company and Seedrs.</ref>== <vimeo>351634912</vimeo> Cushon Limited aims to turn the UK into a nation of investors, by promoting the benefits of healthy savings habits via people's employers. Cushon makes investing simple, easy and accessible for the mass market - aiming to make buying a Cushon ISA just as easy as buying a product from Amazon. Employers promote Cushon as an employee benefit, to help their staff build healthy saving habits with the convenience of saving directly from their pay, often with a contribution boost from the employer as a more accessible complement to pensions. Its service is automated and therefore very scalable. Cushon uses sophisticated algorithms to analyse over 1,000 funds, build ready-made portfolios and comparison tables and then monitor each customer’s individual portfolio on a daily basis. Cushon owns all the tech and have full regulatory permission to handle client money. Cushon aims to be the market leader in workplace savings, a market opportunity of £90bn pa in private and public sector pensions.
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