Editing Cushon (section)

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Financial Advisers are generally not interested in giving advice to people with less than £100k in liquid assets, so the average consumer gets caught in the growing advice gap. Increasingly, employees and the UK Government feel their workplaces should do more to help people with financial education.

Individual Savings Accounts (ISAs) are increasingly seen as an attractive complement to pensions as millennials prioritise getting on the housing ladder and higher earners are restricted by tightening limits on pension savings. As a result, 70% of employers are now considering introducing a workplace ISA (source: Willis Towers Watson, 2018).

Low rates on savings stimulates interest in investing, but choosing investments is daunting and confusing. Cushon’s platform makes it easy with comparison tables and ready-made portfolios to suit different people’s needs. Its technology designs and monitors different risk rated portfolios and provides regular alerts to keep investments on track.