Editing Fertility Circle (section)

==Idea==

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'''Everyone knows someone'''

We understand fertility. We’ve felt the rush of hope, and crushing disappointment. Struggling to conceive can be stressful, lonely and traumatic. It can impact your mental health, relationships and plans for the future. Nearly 50% of people do not seek professional support. Our mission is to optimise fertility outcomes - whatever the path to parenthood. Fertility Circle is what we wished for when we were trying to conceive.

'''Expert-led'''

Our app has 4 core offers - community, experts, education and holistic support. We partner with >50 leading fertility experts who contribute in-app, plus ~25 brand partners. We are piloting with 6 leading fertility clinics to offer the app to their patients.

'''Global opportunity'''

Our user base is 55% UK, 42% US and we plan to scale globally. The fertility market is projected to hit $41bn by 2026 (9.25% CAGR).

'''Trends'''

Key trends converging in our favour: delayed parenthood, virtual telehealth and a growing demand for holistic care.

'''Early traction'''

We're early to market with 40% MoM user growth, >6k app downloads in 6 months, and a social community of 5k already. We've been featured in Grazia and Thrive Global, approached by Apple, and named in their ‘Hot Right Now’ list. We ranked #2 for 'fertility support' in the App Store. Supporters include VP of Snapchat, Virgin, FemTech Lab & 'M' accelerators - please join them!