Fertility Circle app aims to be the trusted champion for the 1 in 6 that struggle to conceive - offering experts, education, community & support. With notable tech investors, >6000 downloads in 6 months and 40% avg MoM growth, join their mission to help service the global fertility market set to be $41bn by 2026

  • Named as Apple's 'Hot Right Now' pick and #2 ranking for "fertility support"
  • Partnerships with >50 top fertility experts and clinics (UK & US)
  • Supported by Virgin Startup, FemTech Lab & 'M' accelerators
  • Backed by high profile angels including Claire Valoti, VP of Snapchat


Everyone knows someone

We understand fertility. We’ve felt the rush of hope, and crushing disappointment. Struggling to conceive can be stressful, lonely and traumatic. It can impact your mental health, relationships and plans for the future. Nearly 50% of people do not seek professional support. Our mission is to optimise fertility outcomes - whatever the path to parenthood. Fertility Circle is what we wished for when we were trying to conceive.


Our app has 4 core offers - community, experts, education and holistic support. We partner with >50 leading fertility experts who contribute in-app, plus ~25 brand partners. We are piloting with 6 leading fertility clinics to offer the app to their patients.

Global opportunity

Our user base is 55% UK, 42% US and we plan to scale globally. The fertility market is projected to hit $41bn by 2026 (9.25% CAGR).


Key trends converging in our favour: delayed parenthood, virtual telehealth and a growing demand for holistic care.

Early traction

We're early to market with 40% MoM user growth, >6k app downloads in 6 months, and a social community of 5k already. We've been featured in Grazia and Thrive Global, approached by Apple, and named in their ‘Hot Right Now’ list. We ranked #2 for 'fertility support' in the App Store. Supporters include VP of Snapchat, Virgin, FemTech Lab & 'M' accelerators - please join them!


Abi Hannah: Co-founder & CEO

Experience in private equity and healthcare management consultancy, Abi brings strategy, finance and management skills and previously founded her own consulting firm. Following her own difficult journey to motherhood, she is the visionary and driving force behind Fertility Circle leading on strategy, planning and platform development.

Jo Living: Co-founder & COO

Experience in startups, investment banking (previously JP Morgan and UBS) and partnerships with a passion for health and wellness. Previously, Jo set up and scaled a fellowship programme supporting social entrepreneurs. With extensive business development experience, she came onboard to expand our expert and clinic partnerships and lead on investment.

Karen Hanson: Co-founder & CCO

Extensive experience in design, sales and management, Karen leads on brand, customer journey, and marketing. Karen co-founded a design cooperative and has sold to JCrew and Calvin Klein. Following her own fertility struggles, she is dedicated to empowering and supporting others.

Supported by an eco-system powered by experience including:

  • Dr Jane Van Dis, Advisor
  • Mr James Nicopoullous, Advisor & Resident Expert
  • Dr Anna Carby, Resident Expert
  • Naava Carman, Resident Expert
  • Russell Davis, Resident Expert
  • Loree Johnson, Resident Expert