Editing Genuine Impact (section)

==Idea==

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Genuine Impact aspires to make researching investments simple. We want everyone to invest for the long term with confidence and ease.

There're more than 4.8m DIY investors in the UK, 54m in the US, and 147.7m in China. There's also a big rise of new investors thanks to modern brokers. Robinhood for instance had more than 10m users by 2019.

However, existing products are often tailored for institutions, providing unnecessary features at a prohibitive cost, excluding everyday investors from good financial insights.

To resolve this, we make high-quality investment intelligence easy to access, at a price that the mass market can afford.

Despite being an early-stage fintech, we are already revenue generating (2020 gross revenue £3,700, 2019 revenue £0, 2019 loss £405,000). We are currently serving users from >90 countries, and we are growing fast.

Thousands of users have signed up to the app within months of our launch. Between March and October 2020, our subscribers have grown by about 9.7% weekly.

A signed agreement with one of China's leading asset managers, with $100bn of assets under management, means that we are well-positioned to expand into China, the largest DIY market. This makes our future growth potential very exciting!

This raise will help to continue our growth ambition to onboard hundreds of thousands of subscribers.

Join us and together we will make a Genuine Impact!