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==Idea== <vimeo>458542057</vimeo> Everyone is genetically unique, with unique nutrition requirements. Current food supplements are often based on generic food guidelines that are unsuitable for achieving optimal levels of fitness & health. It used to be complex & expensive to determine an individual's unique nutrition targets. And it used to be a hassle to prepare fresh food every day to hit them - especially for busy people. NGX BodyFuel is The World's First Genetically Personalised Meal-Shake, our patent-pending solution to this problem, based on a simple, at-home DNA Nutrition Test. We have collected ~1m+ customer data points, sold 120,000+ meals of BodyFuel, developed proprietary gene-nutrition matching technology & for the last 6 months have achieved an average return on ad spend of £3.78 for every £1 spent. We have secured partnerships with the likes of AMEX, Barclays, F45, Axa & Everyone Active. We have featured in the likes of Vogue, Men's Fitness, Women's Health & Dragon's Den - winning offers from Peter Jones & Touker Suleyman. Our vision is to perfect individual nutrition, whoever you are, whatever your goal. We use our deep understanding of customer genetics & lifestyle choices to inform our R&D roadmap that aims to improve both customer health, & customer value to NGX. We are raising with the aim of accelerating customer acquisition, launching new products & establishing a US market presence.
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