Open main menu
Home
Random
Donate
Recent changes
Special pages
Community portal
Preferences
About Stockhub
Disclaimers
Search
User menu
Talk
Contributions
Create account
Log in
Editing
Sea Limited
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
== Strategy and Outlook == === History === Sea Limited was founded in 2009, initially as Garena, by Singaporean entrepreneur Forrest Li.<ref>Tech company Garena raises US$550m, rebrands as Sea | The Straits Times</ref> The company was specialising in video game development, publishment and distribution. Through its platform, Garena+, it distributed major game titles across Taiwan and Southeast Asia including League of Legends<ref>Garena Server: What Is It? | League Of Legends Official Amino (aminoapps.com)</ref>, Heroes of Newerth<ref>Heroes of Newerth and its team acquired by Garena Online | GamesIndustry.biz</ref>, FIFA Online 4 and Call of Duty: Mobile<ref>[https://www.bing.com/search?q=garena+launched+call+of+duty&qs=n&form=QBRE&sp=-1&ghc=1&lq=0&pq=garena+launched+call+of+duty&sc=6-28&sk=&cvid=D77BBF2E0C9E483E8F66F02C3392D68F&ghsh=0&ghacc=0&ghpl= Garena Launches Call of Duty Mobile | Back2Gaming]</ref>. By 2014 it was valued at $1bn and was named the biggest internet company in Singapore.<ref>Valued at $1bn, Garena is Singapore’s biggest internet company (techinasia.com)</ref> In 2017 the company acquired $550 million through a round of funding and rebranded itself as Sea Limited, maintaining the Garena digital entertainment branch, and additionally introducing the e-commerce and online financial services platforms, Shopee and SeaMoney. <ref>Tech company Garena raises US$550m, rebrands as Sea | The Straits Times</ref> The same year, it went public starting at $15 per share<ref>Where Will Sea Limited Be in 5 Years? | The Motley Fool</ref>,aiming to raise $1 bn <ref>Southeast Asia gaming and e-commerce firm Sea ends first day on NYSE up 8% | TechCrunch</ref>. In 2020, Sea Limited acquired Singaporean football club Home United FC and rebranded it as Lion City Sailors FC<ref>Sea acquires SG-based football club Home United, rebrands it to Lion City Sailors FC | Marketing-Interactive</ref>, which made its debut in the upcoming Singaporean Premier League (SPL) season. In 2021, Sea Limited secured Southeast Asia's largest ever funding, raising $6bn by selling $3.5bn of equity and $2.5bn of convertible bond.<ref>Singapore's Sea Ltd secures $6 billion in mega fund raising | Reuters</ref> In 2021, the Chinese company Tencent that owned 21.3% of Sea Limited's shares, announced a divesting of almost 15 million class A shares to raise a $3bn fund for other investments and activities.<ref>Tencent divests 2.6% of equity interest in Sea Limited - Tencent 腾讯</ref> In 2023, a variety of factors including macroeconomic instability, increased interest rates and failed investments such as FTX, led Sea Limited to disband its investment arm.<ref>Singapore tech giant Sea disbands investment arm: Sources | The Straits Times</ref> === Mission Statement === As mentioned in Sea Limited's website, the mission of the company is to "to better the lives of consumers and small businesses with technology"<ref><nowiki>https://www.sea.com/investor/home</nowiki></ref>. The company highlights its commitment to driving innovation, growth, and positive impact in the markets it operates. Moreover Sea Limited strives to empower individuals and communities across Southeast Asia and beyond, by aiming on a culture of continuous innovation, fostering meaningful connections, and enhancing financial inclusion.<ref><nowiki>https://www.sea.com/aboutus/ourvalues</nowiki></ref> === Marketing and growth strategy === ==== Product diversification and ecosystem ==== Sea Limited focuses on product diversification, which enables the company to target a wide range of consumer groups, and attract an extensive amount of total customers. At the same time, the company has interconnected its platforms in a way that introduces customers of one sector to the others, integrating them into the Sea ecosystem. A great example of that strategy is the Free Fire, Garena's extremely popular mobile game, and Shopee's interconnection, as users of Free Fire are offered promotions and discounts for Shopee through the game. This proved successful, with Shopee increasing its quarterly revenue by $200 million in the second quarter of 2021.<ref>How Sea Limited Is Growing Larger Than Life | The Motley Fool</ref> ==== Investments and game development ==== Sea Limited was built in the success and currently relying on its digital entertainment brand, Garena. The company was the first to acquire licenses to distribute third-party, extremely popular video games to a massive geographical region. They were therefore much anticipated and Garena automatically established a monopoly in the market. However, the company's investments didn't only focus on distributing third-party games, as Garena has published many original games such as Free Fire, which was the most downloaded mobile game worldwide in 2019 and 2020 and continues to be a major revenue stream.<ref>Sea Limited Stock: This Digital Ecosystem Still Has Upside (NYSE:SE) | Seeking Alpha</ref> Another notable investment was in subsidies to local express delivery services that led to rapid development of the industry. Until Shopee's emergence in 2017, delivery in Southeast Asia was very expensive and slow, ranging from a week for e-commerce purchases to a year for international parcels. With this investment, Shopee managed to provide delivery of 1-3 days and even offered free shipping, attracting an extensive amount of customers and led users to order via the platform even if they had originally seen the product advertised in other e-commerce companies.<ref>Here’s how Lazada lost its lead to Shopee in Southeast Asia (Part 2 of 2) | KrASIA (kr-asia.com)</ref> ==== Innovation ==== On top of that, the innovation of the company is notable, as it adapted the platform to regions it is operating and included exclusive features. It adjusted the prices for in-game purchases depending on the country, introduced its own platform currency "Garena Shells"<ref>Garena Server: What Is It? | League Of Legends Official Amino (aminoapps.com)</ref> and created game characters that represent the cultures of the countries it is targeting. Shopee has also shown a great deal of innovation, by offering the shopping security feature "Shopee Guarantee", that freezes the payment to the seller until the buyer has confirmed they received the order in good condition. The importance of this feature is highlighted by a 14.7% increase in customer complaints for e-commerce purchases that was reported by the Consumers Association of Singapore (CASE), differentiating Shopee from other e-commerce giants, such as AliExpress and Lazada.<ref>Shopee’s new consumer protection initiative lets you shop with peace of mind (channelnewsasia.com)</ref>
Summary:
Please note that all contributions to Stockhub may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see
Stockhub:Copyrights
for details).
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)