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The Collective Child
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== Problem == === The demands of modern moms are growing... === [[File:Bad6d5b6714f53165f23c32b3576dd09c37e5f11.png]] And with their disposable income multiplying, their purchase decisions are focused on more than just utilitarian family needs. === Instead, they want and expect moreโboth for themselves and their families. Retail must now deliver an experience that meets their new set of dynamic expectations: === [[File:2aac40fe7d1dedf12845e2f4845b870db0160a47.png]] Unsurprisingly, the highly fragmented luxury childrenswear market (comprised of thousands of small brands) has never offered a model with the operational dynamism to meet these expectations. === Consequently, these modern moms are still stuck choosing between two (2) flawed options: === ==== ''Online Marketplaces / E-Commerce'' ==== * Time-consuming search * No personalization * Pay upfront to shop - not just for the product you keep ==== ''Subscription Services'' ==== * Poor quality product at cheap prices * Inconsistent & shallow personalization * On their schedule, not yours
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